Made For You Customization Experience

• Manage day-to-day Made For You customization activities within the flagship store.
• Deliver engaging and personalized product customization experiences for consumers.
• Support customization workshops and creative sessions, including activities such as shoe painting, product personalization and seasonal customization concepts.
• Develop creative ideas and artwork aligned with key product launches, brand campaigns and local cultural moments.
• Ensure customization materials, tools and inventory are well managed and maintained.
• Work closely with store teams to promote the Made For You offering and encourage consumer participation.

Brand Activations & Consumer Experiences

• Support the planning and execution of in-store activations and consumer engagement activities.
• Bring global and local adidas campaigns to life through engaging retail experiences.
• Assist in creating interactive experiences that encourage consumers to participate, create and share.
• Coordinate activation logistics and ensure smooth execution of all activities.
• Identify opportunities to create locally relevant experiences that connect adidas with Vietnamese consumers.

Events & Community Engagement

• Support the organization and execution of flagship store events, workshops and community activities.
• Assist with product launches, customization events, creator collaborations and cultural moments.
• Work with internal and external partners to ensure events are delivered professionally and safely.
• Help create experiences that strengthen connections between adidas and local consumer communities.

Key Relationships

Internal

• Retail Store Operations
• Brand Marketing
• Visual Merchandising
• Training
• Operations

External

• Event vendors
• Creative partners
• Artists and creators
• Community partners

Knowledge, Skills and Abilities

• Strong creativity and passion for design, customization and consumer experiences.
• Good understanding of adidas products, sports and sneaker culture.
• Strong organizational and project coordination skills.
• Ability to work in a fast-paced retail environment.
• Strong interpersonal and communication skills.
• Customer-focused mindset with attention to detail.
• Ability to balance creativity with operational excellence.
• Fluent Vietnamese and good English communication skills.

Qualifications

• Bachelor's degree preferred.
• 2-3 years of experience in one or more of the following areas:
  • Brand activation
  • Events management
  • Experiential marketing
  • Retail marketing
  • Consumer engagement
  • Creative/art-related projects
• Candidates with backgrounds in art, design, creative industries or event organization are highly preferred.
• Experience working directly with consumers in retail, fashion, sports or lifestyle brands is an advantage.