KEY RESPONSIBILITIES:

SPORTS MARKETING STRATEGY & PORTFOLIO MANAGEMENT

• Lead the development and execution of the local Sports Marketing strategy and plan, aligned with business objectives, Brand priorities and global Sports Marketing strategy.
• Identify market opportunities that strengthen adidas’ position across priority sports and categories, and translate these into strategic Sports Marketing initiatives.
• Develop strategic recommendations for and manage a diverse portfolio of athletes, teams, federations, and other Sports Marketing partners aligned with category and commercial priorities.
• Define the local strategy, role, and objectives of each partnership to maximize its contribution to the Brand and business.
• Regularly evaluate the partner portfolio and recommend opportunities to strengthen, optimize, or evolve investments.
• Execute a cross-category approach across the Sports Marketing portfolio to maximize partner relevance and impact.

END-TO-END SPORTS MARKETING & PRODUCT MANAGEMENT

• Develop, implement, and continuously improve the end-to-end Sports Marketing operating process, ensuring clear ways of working across internal teams and external partners.
• Own the end-to-end partner servicing process, from contracting and onboarding through seasonal planning, activation, product servicing, performance review, and contract completion or renewal.
• Lead seasonal product planning and management for Sports Marketing partners, ensuring product requirements are aligned with Brand and category priorities.
• Manage partner product forecasting, ordering, allocation, delivery, and inventory to ensure timely and accurate product servicing.
• Coordinate partner-specific product needs and product creation projects, working closely with relevant local, regional, and global Product, Category, and Creation teams.
• Translate partner and market requirements into clear product briefs and manage the process from concept and alignment through development, approval, production, and delivery.
• Ensure teams and partners wear and represent adidas products in line with Brand and category plans, reinforcing adidas as the leading performance brand.
• Identify and resolve operational gaps across the Sports Marketing process to improve efficiency, partner experience, and execution quality.

PARTNERSHIP MANAGEMENT & SERVICING

• Deliver industry-leading day-to-day service to contracted partners and maintain strong, trusted relationships throughout the partnership lifecycle.
• Oversee the execution of contractual rights, obligations, access, appearances, product requirements, and other partnership deliverables.
• Ensure all partners consistently represent adidas brand positioning and values both on and off the sporting landscape.
• Build and maintain strong relationships with key industry stakeholders, including athletes, teams, federations, agents, leagues, and relevant sporting organizations.
• Provide on-the-ground support for Sports Marketing activities, partner engagements, sporting events, and other ad hoc requirements as needed.

PARTNER LEVERAGING & BRAND ACTIVATION

• Identify opportunities to integrate Sports Marketing partners into key brand initiatives, campaigns, product launches, and consumer activations.
• Develop and deliver best-in-class leveraging plans that maximize the brand and business impact of Sports Marketing partnerships.
• Collaborate closely with Brand Communications/Activation, Category and Visual Merchandising teams to bring partner stories and opportunities to life across Vietnam.
• Supervise local partner-related activations and ensure strong alignment between Sports Marketing strategy, Brand plans, and execution.
• Maximize partner access, assets, content, and storytelling opportunities across relevant consumer touchpoints.

CONTRACT, BUDGET & GOVERNANCE

• Lead contract negotiations in line with strategic priorities, market value, budget parameters, and global Sports Marketing guidelines.
• Ensure all Sports Marketing contracts, partnerships, and operations comply with global Sports Marketing Policy and relevant internal governance requirements.
• Own and manage the local Sports Marketing and partner budget, ensuring disciplined investment, accurate forecasting, and effective utilization of resources.
• Monitor contractual deliverables and partnership performance to ensure adidas receives agreed rights and value from its investments.
• Maintain accurate documentation, reporting, and tracking of contracts, budgets, product commitments, and key partnership deliverables.

CROSS-FUNCTIONAL & STAKEHOLDER MANAGEMENT

• Act as the key Sports Marketing interface across relevant local, regional, and global stakeholders.
• Partner closely with Brand Communications/Activation, Category/Product, Commercial, Finance, Legal, and other relevant functions to ensure seamless execution of Sports Marketing priorities.
• Provide Sports Marketing expertise and partner insights into relevant Brand and business planning processes.
• Ensure strong internal visibility of the Sports Marketing portfolio, upcoming opportunities, partner commitments, and key milestones.

KEY RELATIONSHIPS:

• Local: Brand Communications/Activations, Category Management, Visual Merchandising, Digital, Customer Service, Sales, Finance, Supply Chain
• Global/Regional: Sports Marketing/Brand Partner, Legal
• External: Athletes, Teams, Federations, Agents, Agencies/Vendors

KNOWLEDGE, SKILLS AND ABILITIES:

• Strong negotiation and commercial decision-making skills
• Strategic marketing experience with excellent interpersonal and influencing capabilities
• Deep understanding of the Vietnam sporting landscape
• Established relationships within the sports industry
• Proven Sports Marketing and Brand Activation experience
• Ability to work at pace, multitask, and manage competing priorities
• Strong planning and strategic development skills
• High level of commercial and business acumen within sports marketing

REQUISITE EDUCATION AND EXPERIENCE / MINIMUM QUALIFICATIONS:

• University degree in Marketing or a related field
• Minimum 5 years’ experience in the sports marketing industry
• Established industry network with demonstrated stakeholder management success
• IT: Microsoft Outlook, Word, Excel, Powerpoint
• Language Skills:
• English: Fluent in all four skills (speaking, writing, reading, presenting)
• Local language: Proficient