Area:                                                                                       Israel

Department:                                                                           Marketing

Direct Reporting Line:                                                           Senior Manager Brand Activation

Location:                                                                                 Israel, Holon

GSMS Grade:                                                                                             M4                                      

Number of Personnel Managed -Direct:                               2

Purpose & Overall Relevance for the Organization

Lead brand communications team for campaigns and selected cross-category campaigns, plan effective implementation of the communication strategy throughout the Cluster to build brand and drive brand momentum in the Cluster. Take key marketing guidance and adjust it to the specific culture in a creative and impactful manner that resonates with the cluster consumer.

Key Responsibilities:

• Plan and drive the execution of the Brand Marketing activation calendar and drive local market initiatives where relevant (Inc. Local Moments).
• Support marketing team and ensure a cross department pre- and post ROI analysis of all MaEx Investment.
• Ensure a world class activation execution by focusing on brand priorities
• Provide input to EM Brand Comms related to Cluster priorities where required to improve Brand KPI performance.

• Inform and align pro-actively with all other Marketing departments as well as other relevant functions.
• Collaborate with CtC, Digital Brand Activations, Media, Brand Partners and Omni-Channel teams for every consumer facing activation to ensure a 100% alignment before activating.
• Establish a high performance culture and drive employee engagement, leading by example.
• Identify and develop high-potential talents (in and outside of the team), to fuel the team's succession plan.

• Manage the brand local social media roll out plan and communications with excellence to lead growth both on reach , engagement level, support the brand strength at the cluster.
• Implement go-to-market plan in accordance with (global\EM) brand campaigns and other marketing initiatives
• Manage Brand activities, including briefing with external agencies.
• Product placement responsibility with external partners.
• Be a knowledge expert on the country - trends, and consumer groups.
• Develop marketing activation concept in line with the product and brand stories – includes local social media plan, cooperation with local brand ambassadors, local key partners and influencers, POS executions, asset activations, events etc.
• Support post-campaign evaluation of initiatives and communicate concept performance.
• Analysis of post-campaign reports and feedback to relevant parties
• Ensure close alignment with EM Brand & Local Teams (Marketing + Commercial).

Key Relationships:

• Omni-Channel Consumer Experience
• CtC (Categories)
• Digital Brand Activation & Media
• Brand Partners
• Brand Activations EM Hub
• Commercial Channels Israel
• External Agencies

Knowledge, Skills and Abilities:

• Significant knowledge& experience of the marketing communication
• Individual with strong interpersonal, influencing skills (e.g., relationship management, facilitation) and marketing knowledge and experience.
• Consumer and customer-minded brand builder and implementation driven personality who understands all marketing disciplines and how to orchestrate them across categories across all distribution channels.
• Ability to provide input to and implement strategy
• Experience in both market and above market organization preferred
• Advanced user of MS Office suite of products

• Fluent English
• Leadership Skills

Requisite Education and Experience / Minimum Qualifications:

• University degree in marketing and sales or equivalent professional experience.
• Minimum 3 years of cross functional marketing experience with a combination of merchandising/product, (brand) marketing and sales/retail.
• Strong industry knowledge, across footwear, apparel, accessories.
• Experience of relevant Social  / marketing / events
• Experienced in agency management and event marketing
• Strong negotiation skills.