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Manager Omni-Channel
Manager Omni Channel– IsraelArea: Emerging Markets
Department: Brand
Location: Holon, Israel
Direct Reporting Line: Senior Manager Omnichannel
GSMS Grade: M4
Number of Personnel Managed: 1Purpose & Overall Relevance for the Organization:Support the execution of omni-channel trade marketing initiatives across own retail, and franchise channels in Israel. The role aims to drive brand visibility at the point of sale, excellent consumer journey and experience, optimize store traffic, and support commercial performance through localized marketing activations and effective retail execution. Manage a small professional team to deliver excellent DTC OMNC performance.
Key Responsibilities:Implement Trade Marketing plans in alignment with global and local strategies, focusing on priority channels and key accounts.Coordinate, support and execute in-store activations, optimize traffic generator plans, and drive sell-through, with a focus on defined tiers of doors.Support the development of account-specific marketing materials and sell-out tools.Collaborate with sales and retail teams to ensure timely delivery and implementation of campaigns.Coordinate with Visual Merchandising (VM) to ensure consistent brand representation across stores.Assist in planning and tracking marketing budgets per campaign and provide input for ROI analysis.Support the opening of new stores and renovations, working with Store Development and external vendors.Ensure supplier coordination, efficient, cost saving and timely delivery of all campaign materials and activations.Plan, Controle and manage Sales Working Budget for the relevant channels.
Key Relationships:Brand DirectorSenior Manager OMNCIsrael Marketing team, VM teamSales Channels: Retail, Franchise, WholesaleExternal VendorsRegional EM Omni Channel Team
KPIs:Traffic levels and conversionSell-through and net sales performanceROI per campaignBudget utilization and cost efficiencyVisual merchandising compliance
Knowledge, Skills, and Abilities:Strong aesthetic, creative skills and innovative mindset.Strong project coordination, organizational and budget management skillsCommercial understanding and ability to link marketing to sales impactAbility to manage multiple stakeholders across teams and timelinesComfortable with working in a fast-paced, cross-functional environmentIntermediate to advanced MS Office skillsFluent in English and HebrewRequisite Education and Experience:University degree in Marketing, Business, or related field3–5 years’ experience in trade marketing, retail marketing or sales in consumer goods, fashion, or sports industryPrevious experience managing small teams or cross-functional projects preferred
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