Purpose & Overall Relevance for the Organization: 

Support the development and implementation of digital experiences on adidas web and app platforms. Offer key support to ensure the strategy and initiatives are flawlessly executed. 

Roles and Responsibilities  
Ownership of Digital Platforms from a campaign go-to-market perspective. The Digital Activation Specialist plays a critical role in the local go-to-market planning and execution of brand, product, and commercial campaigns on the adidas owned digital platforms (.com and app).  

Planning and Strategy: The role is responsible for working cohesively with Digital Activations Hub Stakeholders on planning and strategizing campaigns in line with the brand seasonal calendar, planned commercial initiatives and other relevant integrated local or globally lead digital marketing campaigns.  

Go-to-Market Execution:  

• Ensuring the implementation and execution of market campaigns on .com and app. The Role Ensure execution and implementation of campaigns inclusive of briefing and consumer journeys is aligned to Global/Hub guidelines. 
• Responsible for briefing in and doing post-live checks on Product Landing Pages and Campaign Pages. 

• Responsible for briefing in promotion mechanics for.com and App. 
• Define activation executions and content needs. 
• Write creative briefs as required and evaluate work. 
• As a part of go-to-market execution, the candidate will work closely with the following teams to ensure a 360 know-how and understanding of the campaign to deliver 100% On Time in Full Campaign Execution  

• Digital Activation Hub – For toolkits, consumer journey and other key aspects of the campaign like go live, exit and campaign analysis.  

• Regional Brand Marketing Teams – For staying abreast on locally relevant campaigns, key objectives and assets that will roll up in digital activation campaign execution on .com  
• Membership and Performance Media Team – Work closely with Membership and Performance media team to ensure digital activation mechanism (and journey) to support member acquisition, sign-ups or sell-throughs are as per the guidelines. 
• E-com Operations Team – To ensure coherence between campaign briefing and execution. Working hand in glove with e-com operations team ensuring a seamless consumer journey on .com/app 
• E-Com Consumer Experience team – Work hand in glove with e-com consumer experience team to ensure a seamless consumer experience on .com (page load speed, page titles, product sorting, journey optimization etc.). Lead in for .com improvements basis consumer funnel analysis through e-com CX team. 
• E-com Strategy and Planning team – To ensure commercial campaigns briefing is aligned in terms of planned mechanics of offer and within the agreed turnaround time of execution. 

Overall .com/App Consumer Experience (support and collaboration) – The candidate will work very closely with stakeholders in the e-com team to support (not own) key KPIs like conversion and brand engagement. Within the capacity and width of the Digital Activation role, the candidate will track parameters (with support from the e-com team) that affect .com/app conversion i.e., Website bounce rate, Time spent, funnel drop-offs and suggest ways of improvement. 

Key Relationships 

• EM Israel Marketing team 
• Advertising and digital agencies 
• Counterparts in EM Hub and global  

Key KPI:  

• Execution excellence in brand campaigns, product launches and commercial promotions 
• Digital KPIs (Revenue, AOV, CTR, Bounce Rates) 

Knowledge, Skills and Abilities  

• Detail-oriented and highly organized 
• Experience with the digital production process and the technical nature of developing digital marketing initiatives 
• Experience with digital marketing and paid media  

• Written communication skills 
• Experience in project management – including critical path management to deliver projects on time and within budget 

 Requisite Education and Experience / Minimum Qualifications 

• 2-3 years' experience in digital marketing  
• University Degree in Marketing, Communications, Design, Business, or a related field 
• Fluent in English (spoken and written)