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Senior Manager Demand Planning

Purpose & Overall Relevance For The Organization

Leads the end-to-end demand planning process, ensuring strong alignment between Brand, Sales & Supply Chain to deliver a reliable and unified sales plan. Plays a critical role in enabling commercial success by balancing demand, inventory, and financial targets.

This role reports directly to the Senior Director Finance Türkiye.

Key Responsibilities

  • Facilitate monthly demand review process.
  • Drive regular demand updates in line with the latest net sales plan.
  • Drive financial kick-off with Brand and channels to start marketing seasons, providing financial and volume guidance and ensuring consistent planning during execution.
  • Drive regular discussions to align KCC with Category Leads (NS, SM, VOL & buy) for mid- and long-term planning and ensure accurate reflection in IBP.
  • IBP: Drive consensus plan between Sales & Marketing.
  • Act as a strong business partner for the Brand Category Planning team, supporting business development and critical discussions with regional/global stakeholders.
  • Lead the Operational Demand Planning (ODP) process, ensuring the integrity of RDP (rolling demand plan) upload into APO (at article and size level) across channels. Ensure alignment to IBP.
  • Partner closely with Supply Chain and Local Sourcing teams, providing full visibility of the Rolling Demand Plan (RDP) to support buy, phasing, and capacity planning. Highlight risks & opportunities with a key article focus to support in-season decision-making.
  • Review and challenge inventory planning assumptions to ensure optimal inventory levels supporting sales ambitions.
  • Ensure standard margin controlling aligns the latest demand plan with targets.
  • Drive/support cross-functional demand and buy plan alignment with SLT.
  • Facilitate regular RDP, buy, and inventory review meetings.
  • Ensure timely and accurate IBP submission as per deadlines.
  • Leverage reporting/dashboards or support demand planning-related projects (e.g., GIM tool, IBP25, M3, inventory enhancements).

Key Relationships

  • GM
  • Finance Leadership
  • Brand Leadership
  • Demand Planning Leadership
  • Country/Market Managers
  • Finance Teams
  • Supply Chain Teams
  • Channel and Buying Teams
  • Brand Teams
  • Business Development Team

Knowledge, Skills, And Abilities

  • Proven track record in demand planning within a large sales organization
  • Strong interpersonal skills (e.g., relationship management, facilitation)
  • High personal impact and strong communication skills
  • Strong analytical capabilities
  • Proven methodological skills (e.g., data analysis, trend forecasting)
  • Strong commercial and business acumen to challenge and drive consensus between Sales & Marketing
  • Proven leadership capabilities
  • Fluent in written and spoken English; additional languages are a plus


Requisite Education And Experience / Minimum Qualifications

  • Minimum 8-10 years of demand planning experience within a large sales organization
  • Business/Finance degree from a leading school, MBA a plus
  • Preferable experience in the sport or clothing industry
  • Experience successfully leading, managing, and developing a team (if applicable)

AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE’S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.

  • COURAGE: Speak up when you see an opportunity; step up when you see a need..
  • OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through.
  • INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.
  • TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.
  • INTEGRITY: Play by the rules. Hold yourself and others accountable to our company’s standards.
  • RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.


At adidas, we strongly believe that embedding diversity, equity, and inclusion (DEI) into our culture and talent processes gives our employees a sense of belonging and our brand a real competitive advantage.

– Culture Starts With People, It Starts With You –

By recruiting talent and developing our people to reflect the rich diversity of our consumers and communities, we foster a culture of inclusion that engages our employees and authentically connects our brand with our consumers.

Job Title:  Senior Manager Demand Planning

Brand: 
Location:  Istanbul
TEAM:  Finance
State:  Ista
Country/Region:  TR
Contract Type:  Full time
Number:  543337
Date:  Apr 14, 2026
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