Purpose:

Drives local short and medium-term objectives for the respective category. Implements Global&Hub GTM strategies in a locally relevant way, considering different consumer needs and distribution channels. Drives cross-functional marketing execution. Provides clear and relevant commercial input in terms of local consumer needs, market particularities, and channel needs. Collaborates regularly with global and hub counter parts to identify business opportunities in the market and to maximize net sales and profitability (within global and hub strategic parameters)

Key Responsibilities:

• Driving category business success across all KPI’s through execution category plan global-local. Developing a dynamic category GTM plan considering di­fferent consumer needs and distribution channel in the marketplace.
• Responsible for delivering a complete local range plan for the respective category (product, product communication tools, product prices, activation tools, RID, forecasts, local prices, range size, cancellation, re-phasing, ABOs and Marketing support where necessary etc.) by balancing both brand and commercial considerations and supporting the business strategy of the channels and supports the sell-in process to all stakeholders.
• Coordinates sell in process for upcoming season and make preparation for sell-in tools (Showroom preparation, sell in presentation etc)
• Manage and implement definition tools and drive conclusive competitive analysis to influence pricing considering the competition. Provide pricing inputs to the range architecture framework.
• Delivers profitability of the respective categories by managing pricing, margin efficiency, FOBs and product category mix.
• Drives the GTM for the respective categories and supports CTC function by aligning with BA/Omni team on Marketing plans, communication tools, activation tools, marketing support
• Analyses the sell-through performance of the categories and contributes to the strategic planning based on the analysis. Tracks category selling performance, and proposes action plans when necessary to drive sales and improve respective categories KPIs.
• Ensures has the proper tools to implement (and to adapt locally where necessary.) the GTM strategies successfully and to have the correct level of support during the implementation
• Assists Manager CTC adidas in preparing and analyzing reports by providing and consolidating data and by using analytical skills and know-how.

Key Relationships:

• CTC Manager and entire adidas Turkey Brand Team
• EM Turkey Channel Teams (DTC, e-Com, Wholesale)
• EM Hub Bus and CTC
• EM Turkey, SCM
• EM Turkey, Mops
• EM Turkey Demand Planning

KPIs:

• Brand Health KPIS (Brand momentum, Net Promoter Score, Spontaneous purchase intent, etc.)
• Net Sales, GIM%, Share of Category, Gender
• Orderbook Development
• Range size and efficiency (incl. overlap)
• Local Production / SMU / Early Launch efficiencies     

Knowledge, Skills and Abilities:

• Strong analytical skills
• Strong interpersonal skills (e.g., relationship management, collaboration, creativity, confidence and facilitation)
• Strong cross functional experience, across merchandising, category management, brand and sales
• Structured, organized and process orientated
• Excellent presentation skills
• Fluent in written and spoken English is a must.

 Requisite Education and Experience / Minimum Qualifications:

• University degree in business, ideally with marketing and sales focus or equivalent professional experience
• > 3 years of Category Management/ Ranging/ Merchandising Experience ideally in sporting goods, fashion or other youth culture brands
• Strong presentation/communications and influencing skills IT skills: Outlook and Word: Basic; Excel and PowerPoint: advanced.