Senior Specialist Category Management Football / Motorsports / Local Production
Key Responsibilities:
- Manage all aspects of range management, including segmentation and distribution for.
- Establish pricing of the range to deliver target margins, volumes and value, including pricing harmonization across all categories.
- Create impact in respective categories showroom and sell-in setup.
- Develop defined parameter-level forecasting, provide all relevant KPI reporting and provide any required scenario analysis related to respective category.
- Follow up global product launches to ensure alignment with local launches.
- Actively collaborates and supports communication & omni & sales teams with regards to launch timing, products, tools and product performances for necessary actions to be taken.
- Continuously seek additional opportunities to grow Football & Motorsports business.
- Highly active role in clubs/feds licensed apparel business in terms of both product and relations. Plan all relevant timelines and coordinate meetings during the collection creation lifecycle.
- Work very closely with adidas Global Football BU for licensed apparel design and development.
- Support constantly analyzing the success of the marketing plans across all communication channels and sharing that learning with Global Brand Marketing.
- Proactively contribute to strategy by identifying market trends, sharing consumer and business insights, and recommending initiatives to strengthen category positioning.
- Contribute managing reports as an integrated team in line with team objectives, targets and guidelines.
- Assist BU Football & Motorsports to ensure leading exposure in local and brand relevant channels.
- Assists Manager CTC adidas in preparing and analyzing reports by providing and consolidating data and by using analytical skills and know-how.
- Track Football Club Launch Plan with including Production phase communication in Turkey.
- Actively works with Football director & team in terms of football clubs’ requirements and time phases, and LO for perfect execution of signed team jersey plans
- To increase local production volume, working closely with all category managers and the local Louison Office,
- Concluding, planning, and monitoring seasonal agreements for all embellishment processes applied locally,
- Monitoring and controlling the processes of contracts with agreed local manufacturers regarding production and embellishment.
KPIs:
- Brand Health KPIS (Brand momentum, Net Promoter Score, net sales)
- Carry out go to market plans ensuring timelines
- Brand reputation through fast and high quality response time to external world
- Executional excellence in global campaign implementation and localization.
- Brand Reach and Perception
Knowledge, Skills and Abilities:
- Strong analytical skills
- Strong interpersonal skills (e.g., relationship management, collaboration, creativity, confidence and facilitation)
- Strong cross functional experience, across merchandising, category management, brand and sales
- Structured, organized and process oriented.
- Excellent presentation skills
- Fluent in written and spoken English is a must.
Key Relationships:
- CTC Manager and entire adidas Turkey Brand Team
- EM Turkey Channel Teams (DTC, e-Com, Wholesale)
- EM Hub Bus and CTC
- EM Turkey, SCM
- EM Turkey, Mops
- EM Turkey Demand Planning
- LO office & Local Suppliers
At adidas, we strongly believe that embedding diversity, equity, and inclusion (DEI) into our culture and talent processes gives our employees a sense of belonging and our brand a real competitive advantage.
– Culture Starts With People, It Starts With You –
By recruiting talent and developing our people to reflect the rich diversity of our consumers and communities, we foster a culture of inclusion that engages our employees and authentically connects our brand with our consumers.
Job Title: Senior Specialist Category Management Football / Motorsports / Local Production
Brand:
Location:
Istanbul
TEAM:
Merchandising & Planning
State:
Ista
Country/Region:
TR
Contract Type:
Full time
Number:
535449
Date:
Oct 3, 2025