Purpose:

Drives local short and medium-term objectives for the respective category. Implements Global&Hub GTM strategies in a locally relevant way, considering different consumer needs and distribution channels. Drives cross-functional marketing execution. Provides clear and relevant commercial input in terms of local consumer needs, market particularities, and channel needs. Collaborates regularly with global and hub counter parts to identify business opportunities in the market and to maximize net sales and profitability (within global and hub strategic parameters)

Key Responsibilities:

• Drive category business success across all KPIs by executing global-local category plans.
• Deliver a complete local range plan, including range selection, pricing, go-in margin, forecasting, margin efficiency, phasing, segmentation, and campaign execution.
• Coordinates sell in process for upcoming season and make preparation for sell-in tools (Showroom preparation, sell in presentation etc)
• Manage and implement definition tools and drive conclusive competitive analysis to influence pricing considering the competition. Provide pricing inputs to the range architecture framework.
• Manages expectations of channels / accounts for the gaps in the market. Creates tactical price point products, exclusive offers in channel/account base.
• Coordinate the sell-in process for upcoming seasons and prepare all sell-in tools (e.g., showroom setup, presentations).
• Analyses the orderbook for upcoming season, defines action points and works with channels to secure the priorities of upcoming season
• Follows in season brand calendar with related teams (Supply Chain, Channel Leads, Brand Activation and Omni Channel) and takes actions for execution of the calendar
• Establish product segmentation strategy for related categories & accounts.
• Assists Manager CTC adidas in preparing and analyzing reports by providing and consolidating data and by using analytical skills and know-how.

Key Relationships:

• CTC Manager and entire adidas Turkey Brand Team
• EM Turkey Channel Teams (DTC, e-Com, Wholesale)
• EM Hub Bus and CTC
• EM Turkey, SCM
• EM Turkey, Mops
• EM Turkey Demand Planning

KPIs:

• Brand Health KPIS (Brand momentum, Net Promoter Score, Spontaneous purchase intent, etc.)
• Net Sales, GIM%, Share of Category, Gender
• Orderbook Development
• Range size and efficiency (incl. overlap)
• Local Production / SMU / Early Launch efficiencies     

Knowledge, Skills and Abilities:

• Strong analytical skills
• Strong interpersonal skills (e.g., relationship management, collaboration, creativity, confidence and facilitation)
• Strong cross functional experience, across merchandising, category management, brand and sales
• Structured, organized and process orientated
• Excellent presentation skills
• Fluent in written and spoken English is a must.

Requisite Education and Experience / Minimum Qualifications:

• University degree in Industrial Engineering or related field, ideally with marketing and sales focus or equivalent professional experience
• > 4 years of Category Management/ Ranging/ Merchandising Experience ideally in sporting goods, fashion or other youth culture brands
• Strong presentation/communications and influencing skills IT skills: Outlook and Word: Basic; Excel and PowerPoint: advanced.