Purpose & Overall Relevance for the Organization:

To increase brand desire through connecting channels to consumers via a compelling range of product at point of sale. This includes developing detailed omnichannel marketing strategies and plans for the country across all channels communication.

Key Responsibilities:

• Category Management (Range, Net Sales Forecast-Value/Volume)
  • Providing market insights, influencing product range and pricing strategies (pre-season & in-season)
  • Coordination with SEA Category managers on country direction
  • Gatekeeping product go-to-market details; launch dates, shifts, pricing etc.
  • Align with local Channel leads and Planning teams at Key Go-To-Market Milestones to deliver an accurate forecast (Value and Volume)
  • Participate in the planning of account marketing plans related to product launches (including campaign door lists)
  • Monitor the category financial targets & drive the category forecasting process in co-operation with the local channel teams  & Finance to provide updates on key financials quarterly. Key updates include net sales, margins, sell through, stock turn
  • Monitor the Sell Through of Key Campaigns and Products, triggering actionable points based on the results, with the objective of achieving the Sell Through target
• Guiding Country Range and Distribution
  • Define the local category range and distribution channel strategy by defining concrete guidelines for the Sales function on product availability per retail door and distribution channel, based on Area direction
  • Drive best in class range roll out plans, brand range execution and World Class Supply Chain business model implementation at local level with stakeholders (Channel teams and other Marketing functions)
  • Amplify Key Categories in priority doors (Key City, Trade Zone, Specialists) through right-sized allocations and product recommendations
  • Monitor PLC list to ensure each category’s pricing structure is protected
• Supporting End-To-End (E2E) Go-To-Market (GTM) process
  • Support the E2E/Go-To-Market process & regularly monitor to ensure compliance to the set range distribution channel guidelines
  • Support Customer meetings (i.e pre-lines, sell-in etc) by Channel Segmentation guidelines, providing a comprehensive sell-in package/recommendation to drive local business needs
  • Support trade meeting preparation by coordinating and finalizing sell-in package presentations, catalogues
  • Provide local Channel teams with sell-in tools to deliver Key Concepts at Customer level and win shelf space in a timely manner
  • Manage in-country sample management process

In-Depth Understanding of Consumers and Competitors

• Possess an understanding of the Brand’s position in the market versus competitor(s), the consumer, trends and customer needs for the local market
• Monitor Market Trends and Competitor Activities to identify opportunities and gaps that would develop/support local market growth

Team & Self Development

-  Constant evaluation to develop individual and team performance

-  Consistently look for challenges and opportunities to improve business

-  Demonstrate a willingness to learn, develop, and apply new knowledge/skills to other related business to expand spectrum of business understanding and management

Key relationship :

• Internal: Local Marketing team, Area Category Management; Area Brand Communications, Area Marketing and Operations; Country channel team
• External: Account Customers / Vendors

Knowledge, Skills and Abilities:

• Bachelor’s degree in Marketing, Business, Management, or a related field, with 4–6 years of experience in omnichannel marketing, category management, or commercial activation within retail, FMCG, or consumer goods.
• Strong understanding of omnichannel go-to-market processes, including product launches, sell-in, sell-through, and in-season performance management across multiple retail and digital channels.
• Proven ability to translate market insights, consumer behavior, and competitor intelligence into actionable category, range, pricing, and activation recommendations.
• Experience working with forecasting, financial KPIs, and commercial metrics, including net sales, margins, stock turn, sell-through, and demand planning in partnership with Finance and Planning teams.
• Demonstrated capability in category range planning, distribution strategy, and product allocation to maximize performance at door, channel, and market levels.
• Strong coordination and stakeholder management skills, with experience working cross-functionally with Marketing, Sales, Planning, Supply Chain, and regional teams in a matrix organization.
• Hands-on experience supporting sell-in processes, including preparation of commercial presentations, catalogues, and customer-facing activation tools.
• High attention to detail and ownership mindset in managing GTM milestones, product data accuracy, launch timelines, and in-country sample management.
• Analytical and structured problem-solving skills, with the ability to identify gaps, trigger corrective actions, and drive continuous performance improvement.

Competencies:

• Manage business, processes and projects
• Strong business acumen
• Result oriented
• Manage & Develop People
• Influence Others
• Analysis and Problem Solving
• Planning and Organizing
• Manage Relationship and Diversity
• Learning and Self Development
• Project management skills