Purpose:   

Drive your district’s profitability by

• Meeting or exceeding district sales and profit targets 
• Coaching Store Leaders to drive commercial success and excel in customer service 
• Ensuring proper execution of established policies, procedures, initiatives, and directives 

Key Accountabilities: 

YOU LEAD, COACH AND DEVELOP 

• Lead the recruitment, on-boarding, training, and development efforts in the district through partnership with HR, Talent Acquisition and Retail Training 
• Coach, motivate and inspire Store Leaders to accomplish store goals and maximize their individual performance, both face-to-face and remotely 
• Create a high-performance culture by setting clear expectations, analyzing performance, and giving appropriate and prompt feedback, including actively managing poor performance 
• Own succession planning for the district 
• Complete all District Leader training programs and effectively apply the learning on the job 
• Seek coaching and learning opportunities to continually improve your performance 
• Deliver best practice implementation to drive overall Market and Global retail performance 
• Ensure compliance to established HR policies and procedures 

YOU LEAD A SERVICE CULTURE 

• Drive a service and selling culture in the district through leadership of adidas Group service model 
• Spend focused time on the sales floor during store visits to determine service improvement opportunities and to coach the Store Leaders 
• Analyzes Net Promotor Score results and communicates them to his/her district team to drive continuous service improvement 
• Optimize the consumer experience through leading digital initiatives including ship-from-store, click and collect and all programs through our store associate mobile device.  

YOU LEAD STORE OPERATIONS 

• Plan and prioritize structured store visits to maximize the district’s performance 
• Ensure adidas Retail Management Standards compliance with established policies, procedures, initiatives, and directives 
• Lead change management process with initiatives as relevant 
• Assess and make recommendations to improve the commercial viability and availability of products for the district’s stores 
• Manage loss prevention as well as health and safety risks 

YOU LEAD BRAND AND PRODUCT EXPERTISE 

• Be a Brand Ambassador, consistently exhibiting the Brand Attitude and Values 
• Demonstrate a passion for sport, culture, and community, encouraging Store Leaders to lead this through their people at all times 
• Maintain established in-store Retail Experience and Visual Excellence standards in partnership with   Visual Excellence Regional and Area Leaders, according to directives in all stores within the district 
• Partner with Retail Training in leadership of the effective and timely delivery of Foundational, Seasonal Brand product training materials and all learning programs in the store 

YOU LEAD DISTRICT PROFITABILITY 

• Take full ownership of the district and its commercial success 
• Analyze relevant data to probe and challenge the status quo with both Retail Back Office partners and Store Leaders 
• Coach Store Leaders to increase their stores’ sales, productivity, and profitability 
• Ensure the legal and financial integrity of the district’s store portfolio 

KEY RELATIONSHIPS 

• Customers 
• Peers and Line Leader 
• Vendors and Support Functions (i.e. Store Operations, Retail Training, Retail Marketing, Visual Excellence, HR, Talent Acquisition etc.) 
• Local Administration (i.e., mall management) 

Knowledge Skills and Abilities: 

• Must possess and consistently exhibit the competencies relative to the position 
• Excellent Skills in operating personal computers, POS systems, and various software packages including MS office 
• Knowledge and understanding of profit and loss statement and store Key Performance Indicators to make commercial decisions based on sound financial judgment 
• Strong interpersonal and communication skills including the ability to lead discussions in diverse groups of varying size 
• Excellent time management and problem-solving skills as well as the ability to use good judgment and make strong independent decisions 
• Demonstrate an inspirational attitude that contributes to a positive team environment 
• Ability to travel 50% of the time to all stores within designated district and in some cases with limited notice