Purpose & Overall Relevance for the Organization

MEMBERS FIRST is one of the key focus areas of our ‘Own the Game’ strategy and the Membership Team is central to embedding and executing this key strategic program. The strategic objective is to transform the successful membership initiative to a APAC-wide global program at scale and to fuel the growth ambitions of the company. The role will drive acquisition and engagement through constant innovation and carefully curated value proposition aimed at exciting, engaging & satisfying our key consumer groups.

The Manager Membership is responsible for driving the membership agenda across the country organization. The role would work in a fast-paced and highly strategic environment with many opportunities to develop and to gain exposure to and influence decision making at Leadership levels. Success will rely on cross-functionally leading membership topics and establishing the interaction model with the various teams in SEA and APAC to ensure that membership percolates through the organization.

Key Responsibilities

Strategy

• Support the organization transition to make membership front and center
• Establish the interaction model to drive Membership across all cross-functional teams
• Drive membership thought leadership across Early Access, Special Price, Member exclusive products, special promotions and exclusive sales events etc in the country
• Implement monthly Membership program with Brand Communication team
• Achieve and plan sales target and growth by year

Planning

• Execute the membership strategy in partnership with the SEA membership team
• Oversee implementation of KPI's across engagement and monetization that would be tracked to understand the efficacy of campaigns and the program in general.
• Work closely with Brand Activation, Brand Communication, OMNI, VM, eCommerce, Retail, DPC, Franchise and other stakeholders to ensure membership is front and center
• Drive and liaise with Brand communication to execute the membership activation

Management

• Executing the Membership strategy
• Accountable for membership KPI’s for the country
• Partner with cross – functional teams to leverage national campaigns
• Collaborate with SEA Membership to leverage developed intelligence and systems expertise
• Partner with agencies and be fact based in conceptualizing campaigns
• Accountable for ensuring membership initiatives and deliverables are executed as per plan

Financial

• Track and adhere to budget when required
• Support business cases with clear rationale as and when needed

Systems and Processes 

• Understanding of the membership systems
• Understanding of global brand GTM process
• Awareness of best practices in the industry to continuously evolve membership

People Management

• Accountable for all membership projects
• Own, share, and lead implementation of best practices
• Seamless cross-functional stakeholder management and partnership

Key Relationships: this role directly reports to Senior Manager, Brand Activation and dotted line to Sr Manager, SEA Membership.

• Brand Activation
• Concept to Consumer
• Retail
• eCommerce
• Digital Brand Activation
• SEA Membership

Knowledge, Skills and Abilities:

• Ability to work in a fast-paced environment with different international cultures
• Ability to handle ambiguity and untangle complex situations into actionable activities
• Solutions-oriented approach and entrepreneurial mindset
• Solid understanding of digital landscape and KPIs
• Good problem solving skills

Requisite Education and Experience / Minimum Qualifications:

• Bachelor’s in Engineering/Economics/Marketing/Business Administration preferred
• Enthusiastic about Membership
• 3 to 5 years of progressive Marketing/CRM/Membership/Loyalty/eCommerce experience in sports business, cosmetics, consumer goods, marketplaces, etc (Indicative)
• Good story telling skills
• Fast learner, proactive working attitude, and strong project management experience