Role Purpose

To train, support, and motivate retail sales staff in brand values, strategies, and key technologies to increase rate of sales in compliance with the overall adidas marketing strategy.  Support adidas brand in becoming the number one sports brand in Thailand through training.

Primary Accountabilities

Provide training for customers, retail staff, and others required.  Effectively manage retail and sports events.  Establish training tracking and records for all staff & training programs.  Create strong relationship between adidas brand and customers.  Provide training supports to sales team as required.

Secondary Accountatbilities

• Create training plan that includes objectives, action plan, and measurements to improve the technical knowledge and capabilities of adidas employees.

• Provide customer training.  Acquire product knowledge.  Obtain knowledge of sports market, customers, and competitors.  Promote and communicate brand values and strategies.  Train customers in latest product technologies/benefits and how to promote sell-through & deal with claims and shortage.  Customize training approaches for different audience.

• Provide report and training feedback on a regular and timely basis.  Set reporting system on activities, account contact report, and update budget expenses.  Provide feedback and recommendations to consistently improve the quality of adidas training programs.  Update tools and technique as required.

• Update competitors’ activities. Provide feedback on claims, resource on counterfitting and grey market activities.

• Provide training supports to the sales team, customer service, and others as necessary.  Assist sell-in activities.

• Manage retail and sports events as required.  Provide feedback and support in choosing retail partners for special events. 

• Plan, prepare, and schedule training.  Prepare appropriate tools, facilities, and other required materials.  Record and report the progress of each training.  Identify target audience, set structure, identify program requirements, deliver training to appropriate parties.

• Follow-up training systematically to get feedback and ensure correct training applications in real work environment.  Support the company in achieving objectives through training initiatives.

• Establish and maintain good relationship with all customers.

• Other assignments as appropriate.

Knowledge / Skills

• University Degree.
• At least 4 years of work experience in retail training.
• Sports or retail background is preferred.
• Can design, revamp framework, processes, road map through new effective tools.
• Excellent presentation and communication skills.
• Result-oriented. Good planning and organizing skill. Strong interpersonal skills.
• Can work in a dynamic environment.
• Strong PC background, power point and excel
• Proficient in English with TOEIC 700.