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Manager Sales Planning & Analytics GKA, SEA
Role: Manager, Sales Planning & Operations
Purpose & Overall Relevance for the Organization:
This is a regional adidas SEA role responsible for delivering high-quality sales planning, forecasting and business analytics for Global Key Accounts across Southeast Asia.
The role provides the commercial intelligence that enables adidas to optimise sell-in, sell-out and in-season trading decisions, supporting Key Account Management and SEA leadership with fact-based insight and forward-looking analysis.
The Manager operates as the analytical engine of the Wholesale Planning & Operations function.
Key Responsibilities:
1. Sell-In & Sell-Out Planning
- Build and maintain SEA-level sell-in and sell-out forecasts by account, category, franchise and season.
- Develop phasing, laddering and scenario plans based on historical performance, GTM calendars and current trends.
- Track performance versus Plan and Last Year, identifying gaps and drivers.
2. Business Analytics & Performance Management
- Analyse performance by category, division, franchise and style levels to identify growth opportunities, risks and root causes.
- Prepare business reviews, hindsight analyses and deep-dive diagnostics for SEA leadership and Key Account teams.
- Monitor sell-through, availability, stock ageing and markdown pressure to assess commercial health.
3. In-Season Trading Support
- Identify missed demand, oversupply and sell-out gaps across SEA markets.
- Quantify replenishment, NOS, top-up and reallocation options, including expected impact on sell-in and sell-out.
- Provide data-driven recommendations to support SEA trading and prioritisation decisions.
4. Reporting & Data Management
- Own the production of weekly, monthly and quarterly performance dashboards covering sell-in, sell-out and inventory risk.
- Ensure data is consistent, accurate and aligned across planning, reporting and analytics tools.
- Act as the primary analytical point of contact for SEA Sales, Finance, Category and EM teams.
Key Relationships:
- SEA Key Account Management
- SEA Finance
- SEA Supply Chain
- SEA Category & Assortment Planning
- Country Finance, Wholesale & Customer Service teams
- EM Wholesale Strategy
- EM Data & Analytics
- EM & Global IT
Knowledge, Skills and Abilities:
- Strong understanding of retail and wholesale performance metrics (sell-in, sell-out, sell-through, availability, margin)
- Proven ability to build and manage forecasts, plans and scenarios
- Strong analytical and problem-solving skills with a commercial mindset
- Ability to turn data into clear, actionable insight
- High proficiency in Excel and business intelligence tools (e.g. Power BI, MicroStrategy or similar)
- Strong communication skills, able to present analysis clearly to non-technical stakeholders
- Structured, detail-oriented and comfortable working in a fast-paced regional environment
- Fluent English
- Familiarity with Python scripting would be an advantage.
Requisite Education and Experience / Minimum Qualifications:
- University degree preferred
- 3–6 years of experience in sales planning, business analytics, retail/wholesale planning or commercial roles
- Strong experience working with sell-in, sell-out and performance data
- Experience in sportswear, fashion, footwear or FMCG preferred
At adidas, we strongly believe that embedding diversity, equity, and inclusion (DEI) into our culture and talent processes gives our employees a sense of belonging and our brand a real competitive advantage.
– Culture Starts With People, It Starts With You –
By recruiting talent and developing our people to reflect the rich diversity of our consumers and communities, we foster a culture of inclusion that engages our employees and authentically connects our brand with our consumers.