Purpose & Overall Relevance for the Organization:
To lead and drive sustainable and profitable Retail Business with market share growth in Hong Kong by:
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Meeting and exceeding agreed KPI targets for net sales and profitability
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Leading and inspiring the retail teams to meet or exceed commercial goals and KPI’s, with a focus on building Brand equity
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Focusing on the development of a trading and service culture across all our own retail stores
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Defining and continuously developing the retail business models, taking into account industry benchmarks and Global guidelines
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Implementing and driving agreed Global retail processes and guidelines for Hong Kong and Retail Operations; feeding back Market needs to the Greater China and Global Retail Center of Excellence (CoE) for the ongoing development of global processes
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Developing and executing local retail relevant and specific processes in close cooperation with the Greater China and Global Retail CoE
Key Responsibilities:
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Drive and implement the Market Retail Strategy, focusing on the People, Product, Premises, Processes and Profit, to continuously maximize profitability
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Manage and control operational expenses in line with the retail budget
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Make commercial decisions with the guidance and direction from Market Country Manager by analyzing the retail KPI’s and local retail trends and needs
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Create and drive a high performing culture across Hong Kong by setting clear expectations and targets, analyzing stores’ performance, holding Retail Operations team and District Managers accountable and giving appropriate and prompt feedback
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Ensure elaboration of a rolling ‘Retail deployment schedule’ by store, covering all retail buys, visual merchandising, store development, and other activities and ensure implementation by operational coordination and close tracking
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Ensure identification and improvement of best practices by own store format and compliance within the Market retail store portfolio
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Develop and implement advanced components for enhancing the adidas Group retail business model (logistics, IT, reporting, staff deployment planning, training) with the respective functions
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Lead the development and execution of the seasonal Open-to-Buy (OTB) plan, ensuring investment is aligned with regional commercial priorities and financial targets
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Direct the selection of the seasonal range to ensure a "balanced" assortment that hits key price points, caters to "hero" products, and includes "halo" items to drive brand heat
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Accountable for achieving target sell-through rates and gross margin percentages by optimizing the initial buy and managing in-season trading
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Monitor stock-to-sales ratios across the fleet, directing stock consolidations or transfers to high-performing doors to maximize full-price sales
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Support the creation of operational guidelines in close cooperation with the CoE and ensure local implementation
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Critically look at current processes and relevance for Hong Kong and actively communicate necessary adaptation to global guidelines into the CoE
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Define organizational structure, set objectives, and manage workloads and results to achieve goals while adopting best practices and achieving continuous process improvement
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Ensure high employee engagement at every level through effective motivation, coaching, training, and development of personnel in the team
Key Relationships:
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Customers
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Retail Operations team
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District Managers, Cluster Managers and Store Managers
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Greater China Retail team
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Global Retail Centre of Excellence (CoE)
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Global Functions such as Finance, HR and Supply Chain Management
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Hong Kong Senior Leadership Team
Knowledge, Skills and Abilities:
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Minimum of 15 years’ experience in the retail and trade marketing Industry, ideally in apparel/fashion/shoes or FMCG, with an operational background and working across different countries
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Strong leadership skills, with a minimum of 10 years’ experience of leading multi store retail teams
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Excellent communication skills including impactful presentation skills, influencing and negotiating and change management
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Advanced numeracy and literacy, with good IT skills (Word, Outlook, Excel, PowerPoint)
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Fluency in English and Mandarin
Requisite Education and Experience / Minimum Qualifications:
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University degree in business (ideally with marketing and sales focus) or equivalent relevant experience