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Director Product

Purpose & Overall Relevance for the Organization:

Lead and drive the Concept to Consumer and GTM process and holistic concept readiness from planning and concept creation to landing and monitoring the execution – across all channels in Hong Kong – to deliver profitable and sustainable business results.

 

Key Responsibilities: 

  • Lead range & assortment plans by store formats out of Greater China Area (GCA)/GLOBAL range according to seasonal strategy and local needs, should be within local channel RA
  • Lead & execute the local Country GTM process in line with GCA/GLOBAL GTM direction and milestones
  • Key contact to GCA/GLOBAL BU teams and local channel teams on range specific topics & concepts
  • Local “Lead” bringing Hong Kong expertise input into GCA/GLOBAL (business opportunities, CI, trends, etc.)
  • Keen understanding of the market dynamics and key consumer segments for Hong Kong.
  • Local article management + SMUs briefs to GCA/GLOBAL as needed/approved
  • Category expert for Hong Kong and input into the GCA/GLOBAL market BU (business planning, input on ranging, forecasting, pricing, GTM for GCA/GLOBAL Category Plan)
  • Adjust local pricing within pricing corridor.
  • Delivery of company standard margin and Net Sales for Hong Kong.
  • Pre-Sell / SMS Sample order (aligned with GCA/GLOBAL) and local management with support of Marketing Operations (MOPS).
  • Lead regular category performance review (Sell-through tracking).
  • Lead and develop the Hong Kong Merchandising (CTC) Team including Range Architecture, Category and Channel Assortment Planning functions.
  • Collaborate effectively cross functionally across marketing, and with the key business partners in Hong Kong, and GCA/GLOBAL, including not limited to Sales, Own Retail, eCommerce, Demand Planning, Supply Chain.

 

KPI's:

  • Category (Net Sales) NS, Net margin Targets (country/cluster)
  • Category OTB & IBP Targets (country/cluster)
  • Sell-out (country/cluster)
  • Compliance to range segmentation
  • Compliance to price corridor

 

Key Relationships:

  • Sales & Own Retail, Ecommerce (DTC) teams
  • Supply Chain Management
  • MOPS
  • Brand Activation
  • General Manager
  • GCA/GLOBAL BU

 

IT

  • Outlook: Intermediate
  • Word: Advanced
  • Excel: Advanced
  • Powerpoint: Advanced

 

Knowledge, Skills and Abilities:

  • Strong understanding of local markets’ consumers, accounts, economic environment and commercial needs
  • Ideally GTM, merchandising and/or sales experience in a global or market function
  • Solid understanding of sales mechanics in online and B&M
  • Outstanding teamwork, communication and influential management skills with the ability to work with others at all levels within an organization
  • Strategic thinking to build long-term plans and agility to quickly adapt to changing business needs
  • Decision maker to initiate action in a timely manner
  • Ability to analyze data and present to management in relevant concise manner
  • An energetic and resourceful individual who operates effectively with minimum direction and who pursues his/her objectives relentlessly
  • Has a positive, upbeat attitude and is passionate about their business and organization
  • The ability to quickly adapt to, be accepted by and inter-relate with colleagues at all levels, particularly in a company with a very strong and rich corporate culture
  • An honest and forthright individual who is upfront and direct with subordinates, peers and management executives to whom he/she reports

 

Requisite Education and Experience / Minimum Qualifications:

  • 10+ years progressive experience in product/merchandising, marketing and/or sales combined in a global footwear/apparel business
  • Bachelor’s degree is required; advanced degree a plus
  • A well-rounded leader with strong collaboration and influencing skills to guide a global matrix organization
  • Industry knowledge of sporting goods (or other consumer goods)
  • Solid experience in attracting, hiring, developing and coaching a strong and talented team
  • Has successfully built cohesive teams that have consistently stretched profit and business objectives
  • Build productive, collaborative, cross-functional relationships across the organization
  • Fiscal planning and budget adherence
  • Fluent in English & Cantonese, other GCA/GLOBAL language will be beneficial 

AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE’S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.

  • COURAGE: Speak up when you see an opportunity; step up when you see a need..
  • OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through.
  • INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.
  • TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.
  • INTEGRITY: Play by the rules. Hold yourself and others accountable to our company’s standards.
  • RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.


At adidas, we strongly believe that embedding diversity, equity, and inclusion (DEI) into our culture and talent processes gives our employees a sense of belonging and our brand a real competitive advantage.

– Culture Starts With People, It Starts With You –

By recruiting talent and developing our people to reflect the rich diversity of our consumers and communities, we foster a culture of inclusion that engages our employees and authentically connects our brand with our consumers.

Job Title:  Director Product

Brand: 
Location:  Kwun Tong
TEAM:  General Management & Business Development
State: 
Country/Region:  HK
Contract Type:  Full time
Number:  538521
Date:  Dec 17, 2025
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