Manager Category Planning
Purpose & Overall Relevance for the Organization:
-
Be the key player to drive category range plans in Hong Kong within guidelines set by GCA BUs and global
Key Responsibilities:
-
Assist to validate assigned product category range within the country RA based on GCA proposal.
-
Work with Product Director to understand category seasonal strategy/priority/insight
-
Understanding of the Hong Kong market landscape and specific category consumer.
-
Handover category range plan to CTC Assortment Planning Team
-
Perform Category analysis including sell-thru, forecasting, pricing corridor & segmentation compliance, etc.
-
Work within E2E calendar timelines & deliverables
-
Propose Hong Kong prices in local currencies, ensuring pricing harmonization
-
Suggest and make inputs in volume forecast and define product mix to achieve margin & Net Sales targets and forecast accuracy
-
Sample set needs feedback and sample ordering (pre-sell / SMS)
-
Ensure global systems are up-to-date with country/cluster information, i.e. RMA / DMT
-
Local article management + SMUs briefs to GCA BUs as needed/approved
-
Define customer segmentation; Ensure deviations approval on segmentation
-
Gathering collation of market landscape and competition intelligence (category level) - feedback to GCA CTC
-
Article selection for AP into store format framework according to BU range segmentation (width only)
-
Mandatory Range guidance and review per segmentation guidelines
-
Deliver Category AP presentations at key GTM milestones as required
-
Work with Brand Activation team on seasonal category brand calendar
-
Prepare & execute key internal meetings such as; Pre-Buy, Final Buy, Monthly Marketing Campaign, Sell Thru etc. based on the aligned deliverables
-
Support in updating on seasonal category strategic plan, support IBP/ SBP process, review performance and ensure consistent evolution of quality of output
KPI’s:
-
Category NS, Net margin
-
Sell-in, Sell-out
-
Compliance to range segmentation
-
Compliance to price corridor
-
NPS
-
Market share
Key Relationships:
-
Brand Director
-
CTC RA Team
-
CTC Assortment Planning Team
-
GCA BU Team
-
Wholesale Channel Team
-
MOPS Knowledge,
Skills and Abilities:
-
At least 3-5 years of marketing management experience with a recognized top tier brand, with at least 5 years in product management
-
Exposure to other marketing disciplines preferable, e.g. merchandising, brand communication, or sales experience
-
Must have the ability to influence others within an organization
-
Result-oriented
-
Strong numerical / analytical skills
-
Willing and able to travel on a regular basis
Industry: Preferably in retail/apparel/ FMCG/White goods Exposure: Retail / FMCG /
Fashion Requisite Education and Experience
Minimum Qualifications:
-
University degree in Business or Marketing preferred
-
At least 5 years relevant working experience preferred
-
Fluent in English & Cantonese, other APAC language will be beneficial
-
Passion for sports
-
Deep understanding of the retail landscape
At adidas, we strongly believe that embedding diversity, equity, and inclusion (DEI) into our culture and talent processes gives our employees a sense of belonging and our brand a real competitive advantage.
– Culture Starts With People, It Starts With You –
By recruiting talent and developing our people to reflect the rich diversity of our consumers and communities, we foster a culture of inclusion that engages our employees and authentically connects our brand with our consumers.