Manager Category Planning

Purpose & Overall Relevance for the Organization:

  • Be the key player to drive category range plans in Hong Kong within guidelines set by GCA BUs and global

Key Responsibilities:

  • Assist to validate assigned product category range within the country RA based on GCA proposal.

  • Work with Product Director to understand category seasonal strategy/priority/insight

  • Understanding of the Hong Kong market landscape and specific category consumer.

  • Handover category range plan to CTC Assortment Planning Team

  • Perform Category analysis including sell-thru, forecasting, pricing corridor & segmentation compliance, etc.

  • Work within E2E calendar timelines & deliverables

  • Propose Hong Kong prices in local currencies, ensuring pricing harmonization

  • Suggest and make inputs in volume forecast and define product mix to achieve margin & Net Sales targets and forecast accuracy

  • Sample set needs feedback and sample ordering (pre-sell / SMS)

  • Ensure global systems are up-to-date with country/cluster information, i.e. RMA / DMT

  • Local article management + SMUs briefs to GCA BUs as needed/approved

  • Define customer segmentation; Ensure deviations approval on segmentation

  • Gathering collation of market landscape and competition intelligence (category level) - feedback to GCA CTC

  • Article selection for AP into store format framework according to BU range segmentation (width only)

  • Mandatory Range guidance and review per segmentation guidelines

  • Deliver Category AP presentations at key GTM milestones as required

  • Work with Brand Activation team on seasonal category brand calendar

  • Prepare & execute key internal meetings such as; Pre-Buy, Final Buy, Monthly Marketing Campaign, Sell Thru etc. based on the aligned deliverables

  • Support in updating on seasonal category strategic plan, support IBP/ SBP process, review performance and ensure consistent evolution of quality of output

KPI’s:

  • Category NS, Net margin

  • Sell-in, Sell-out

  • Compliance to range segmentation

  • Compliance to price corridor

  • NPS

  • Market share

 

Key Relationships:

  • Brand Director

  • CTC RA Team

  • CTC Assortment Planning Team

  • GCA BU Team

  • Wholesale Channel Team

  • MOPS Knowledge,

Skills and Abilities:

  • At least 3-5 years of marketing management experience with a recognized top tier brand, with at least 5 years in product management

  • Exposure to other marketing disciplines preferable, e.g. merchandising, brand communication, or sales experience

  • Must have the ability to influence others within an organization

  • Result-oriented

  • Strong numerical / analytical skills

  • Willing and able to travel on a regular basis

Industry: Preferably in retail/apparel/ FMCG/White goods Exposure: Retail / FMCG /

Fashion Requisite Education and Experience

Minimum Qualifications:

  • University degree in Business or Marketing preferred

  • At least 5 years relevant working experience preferred

  • Fluent in English & Cantonese, other APAC language will be beneficial

  • Passion for sports

  • Deep understanding of the retail landscape

 


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– Culture Starts With People, It Starts With You –

By recruiting talent and developing our people to reflect the rich diversity of our consumers and communities, we foster a culture of inclusion that engages our employees and authentically connects our brand with our consumers.

Job Title:  Manager Category Planning

Brand: 
Location:  Kwun Tong
TEAM:  Merchandising & Planning
State: 
Country/Region:  HK
Contract Type:  Full time
Number:  545588
Date:  Jun 1, 2026