Senior Manager Retail Operations

PURPOSE & OVERALL RELEVANCE FOR THE ORGANIZATION:

Play a critical role to drive Retail business growth. Drive the profitability by meeting or exceeding sales & profit targets; Coaching District Managers / Retail Ops. Manager to drive commercial success and excel in retail & customer service; Ensuring proper execution of established policies, procedures, initiatives, and directives.

 

KEY RESPONSIBILITIES: 

Planning

  • Plan objectives with Retail Operations teams to drive business performance and operational efficiency
  • Plan objectives with Director Retail Operations
  • Plan action plans to reach targeted KPI’s
  • Plan retail relevant strategies and projects to drive market share and retail excellence

Management

  • Take full ownership of the market and its commercial success
  • Plan and prioritize efficient store visits to maximize market performance
  • Manage delivery of own retail KPIs and financial KPIs (qualitative and quantitative) in the market
  • Ensure proper in-store Brand execution, according to established standards and directives, in all stores
  • Pro-actively analyse sell-through figures and develop action plans with District Managers / Retail Ops Managers to achieve productivity target
  • Partner closely with Retail Expansion & Retail Development team on retail expansion in marketplace including new opening, upgrade, remodel and enlargement projects
  • Partner closely VM team to ensure VM strategy and concepts are executed flawlessly and followed by stores to provide a leading shopping experience for consumers.
  • Ensure compliance with established policies, procedures, initiatives and directives
  • Develop and roll out retail operation tools to maximize operation efficiency

Financial

  • Manage and deliver own retail financial KPI’s
  • Manage market store P&L

System and Processes

  • Manage own retail KPI’s and tracking/reporting systems
  • Ensure operational system efficiency and training

 

 

People Management

  • Create a high-performance culture by setting clear expectations, analyzing performance and giving appropriate and prompt feedback, including actively managing poor performance
  • Ensure compliance to established HR policies and procedures
  • Recommend structural and/or people movement in store in order to achieve sales and brand targets
  • Coordinate with District Managers / Retail Ops managers on staff recruitment, upskilling, retention and development.
  • Partner with HR on relevant HR projects like internal referral, performance review, succession planning, etc.
  • Deliver HR relevant KPIs such as fulfilment rate, talent retention, attrition rate, personnel cost and productivity etc.

Training and Development

  • Identify and recommend training & development needs for own retail stores 
  • Coach the District Managers / Retail Ops managers to increase their district sales, productivity and profitability
  • Own succession planning for the stores
  • Partner closely with the Retail Training Team to ensure quality & efficiency of training programs

 

KEY RELATIONSHIPS:

  • Internal: Retail Operation Teams, Human Resources, Retail Business Planning, Retail Buying, Brand, Sales, Finance, Global Sales Strategy & Excellence
  • External: Department Stores, Landlords, Suppliers, Vendors

 

KNOWLEDGE, SKILLS AND ABILITIES:

  • Excellent planning & organizational skills
  • Strong people management skills
  • Excellent interpersonal/communication and stakeholder management skills
  • Results oriented
  • Consumer service oriented
  • Excellent Team Player exhibiting strong collaboration skills
  • Ability to multi-task

 

REQUISITE EDUCATION AND EXPERIENCE / MINIMUM QUALIFICATIONS:

  • Minimum 10 years of experience in store management, or store network (district) management.
  • Minimum 6 years of experience in a retail multinational company
  • Bachelor’s degree required and advanced degree in business or related fields preferred
  • Strong experience of people and retail operation management
  • Fluent in English, Cantonese and Mandarin
  • Strong presentation skills

 

 


At adidas, we strongly believe that embedding diversity, equity, and inclusion (DEI) into our culture and talent processes gives our employees a sense of belonging and our brand a real competitive advantage.

– Culture Starts With People, It Starts With You –

By recruiting talent and developing our people to reflect the rich diversity of our consumers and communities, we foster a culture of inclusion that engages our employees and authentically connects our brand with our consumers.

Job Title:  Senior Manager Retail Operations

Brand: 
Location:  Kwun Tong
TEAM:  Retail
State: 
Country/Region:  HK
Contract Type:  Full time
Number:  537182
Date:  Nov 7, 2025