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LTD Manager Digital Visual Merchandising

Purpose & Overall Relevance for the Organization

  • Working within the Consumer Experience Management team, you’ll be primarily driving & executing our adidas digital merchandising experience but will be expected to work across our categories, ensuring we’re addressing and adapting our site & product presentation to the needs of our consumer base and inline with our wider business performance. 
  • The candidate should know how digital merchandising can impact consumer behaviour, understanding what factors will drive interaction and conversion. They’ll be expected to influence a content strategy across our key campaigns and strike a balance with a commercial proposition and one that represents the brand’s placement within the marketplace.  
  • Our goal is to evolve the experience so that when a consumer leaves our touch point, we not only meeting their expectations, but we are exceeding them - this role is key for delivering on this goal. 

 

Key Responsibilities

  • Manage the execution of the digital visual merchandising strategy in your area on adidas.com.
  • Provide input insight into the digital visual merchandising strategy and adapt output to meet the needs of our local consumer and business. 
  • Establish site playbooks for common merchandise processes in your area, ensuring we can adapt to seasonal differences and different promotions and build out an optimisation flow for these tasks.
  • Contribute to market product range optimisation based on Global guidance and consumer demand, and establish Site Merch & Buyer process for flagging these topics. 
  • Manage sell-thru through ongoing improvements to our configurable toolset, with a focus on onsite search, sorting rules, product placement, evergreen content, page content, third party vendors and site configuration.  
  • Work with analytics to ensure framework for merchandising decisions and ongoing improvements can be tracked and validated on an ongoing basis.
  • Input into global teams insight to drive template/functional changes that are needed to support and drive our adidas site merchandise experience
  • Work closely with Marketing Activation, CRM, Buying, Site Ops and SEO/SEM to ensure wider cross-channel campaigns are translating into tangible, logical site experiences
  • Manage monthly digital visual merchandising calendar creation based off of the quarterly business priorities and ensure there are ongoing executive summaries giving visibility on plans and business output.
  • Manage the charge for ensuring that our content strategy translates into a tangible output impacting consumers on both a category and a product level, directly with our brand team and/or our global creative teams.

 

Key Relationships

  • Buying / Category Managers
  • Product Launch
  • Marketing Activation
  • Consumer Engagement/ CRM
  • Global Digital Brand Commerce Org (DBC)
  • Site Operations
  • Consumer Experience Team

 

Knowledge, Skills and Abilities:

  • Understanding of product and trends
  • On-line platform knowledge. Data driven mindset.
  • Broad and deep Digital visual merchandising expertise.
  • AB/MVT testing experience
  • Excellent English verbal and written communication skills, with the ability to communicate effectively across organization functions.
  • Excellent stakeholder management. Ability to negotiate and influence will be paramount to success
  • Leadership and influencing skills

 

Requisite Education and Experience / Minimum Qualifications

  1. Minimum 5+ years of relevant experience in eCommerce.
  2. BA / BS in Merchandising, Accounting, Finance, Business, Digital or related field (Master’s / Graduate qualification a plus).

 

 

Location:  Portland
Country:  United States
Team:  Digital
Brand:  adidas
Position Type:  Temp
Number:  189242
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