Purpose:

Responsible for developing and leading the adidas Direct to Consumer (DTC) strategy.

Achieve profitable and sustainable market share growth and drive strategies through the channels of the direct-to-consumer business (eCom, Retail Own Stores).

Ensures division sales, profitability, margin, and operational objectives are met through an executed strategic business plan.

Key Responsibilities:

LEAD COUNTRY DTC BUSINESS

• Design and implement the strategy for the Direct-to-Consumer (DTC) business throughout the Country to grow the business and achieve a competitive advantage in the Country for DTC Channels (eCom, Retail Own Stores).
• Overall fiscal responsibility for achieving the Country Direct to Consumer business plan goals and budgeted objectives through sales, margins, profitability, and other financial measurements (includes leading and managing the full P&L for direct-to-consumer business).
• Manages implementing Global Brand and Sales & LAM Market initiatives, programs, and procedures across the DTC Channel to promote key messages and achieve a competitive advantage in the omnichannel marketplace.
• Maintain a collaborative approach and consistently communicate vertically and cross-functionally to ensure alignment of internal priorities and ensure resources are allocated appropriately to achieve desired results.
• Lead and inspire a cross-functional team (for example:HR, IT, Finance) to achieve their business goals by setting clear and measurable objectives, developing their functional and relationship skills, and owning career progression planning for the team.

LEAD MARKET DTC OPERATIONAL EXCELLENCE

• Directs and continuously improves store operations to meet Country and LAM Market objectives for operational excellence.
• Develops and implements in-store programs designed around industry best practices to increase operational and Brand excellence efficiency.
• Drive market strategy for retail expansion (store roll-out, remodeling & optimization of Retail Country Store fleet) to fulfill brand and commercial objectives, partner closely with Global Retail & LAM DTC team to finalize investment decisions.
• Accelerate the e-commerce business as part of an omni-channel consumer strategy by closely collaborating with the centralized eCom team in Bogota. Acting as a critical advocate & go-to person within the Country for the eCom business.
• Drive and implement agreed Global Retail processes and guidelines for field and RBO operations, feeding back Market needs to the Global Retail organization for the ongoing development of global processes.
• Manage Key Performance indicators (KPI’s): Traffic, Conversion, UPT, ATV, % channel contribution to be continuously monitored at store level and shared with respective teams.
• Manage and control operational expenses (stores and back office) in line with the Country Retail budget
• Ensure elaboration of a rolling "Retail deployment schedule" by store, covering all Retail marketing, VM and ensure implementation by operational coordination and close tracking

LEAD SERVICE CULTURE

• Lead and advocate the service model and methodology – be an active ambassador for the Connect Engage and inspire methodology and live this in your day-to-day leadership practices.
• Lead the implementation of Global Sales Academy team initiatives and adoption in your local Country.
• Create and drive a high-performance service culture by setting clear expectations and targets, analyzing stores performance, holding leadership teams accountable, and giving appropriate and prompt feedback.
• Continuously improve consumer service and in-store experience to maintain the highest brand equity.
• Visit stores to evaluate business operations and develop solutions to current operating practices to increase Brand awareness, productivity, workflow, and profitability and ensure a seamless consumer shopping experience.
• Leading “Consumer Obsession” - Identify, plan, and execute areas for improvement to ensure consumers understand and receive the whole Brand experience in stores and online.

LEAD PEOPLE

• Lead by example staff progression and development using Global tools and programs; Performance management, coaching, career planning and participation in relevant development programs.
• Actively lead and participate in Global and Market/Country talent management through mentorship.
• Lead and drive people initiatives, bring the people strategy to life in the context of the local function and Market, leverage global tools and programs to enable this, and identify local needs in partnership with HR Business Partner.

Key Relationships:

• Country FLM, LAM team, eCom team, Global Sales, Category BU’s, Local Brand teams, Finance, HR, Profit Protection, IT/Tech

Knowledge Skills and Abilities:

• Ability to think strategically, to define business opportunities and problems.
• Understand complex business challenges, and formulate effective solutions to improve results.
• Demonstrated experience developing and completing successful financial and business plans for achieving sales, service, and contribution goals in large Retail organizations.
• Strong leadership and coaching skills and the ability to capitalize on and apply these skills, resulting in the organization's growth and development of managers and employees
• Ability to understand and interpret legal contracts.
• Ability to interpret and initiate action against financial reports.
• Ability to conduct and analyze consumer, industry, market, and competitor research.
• Experience in understanding and managing brand and marketing concepts.
• Experience in administration and reconciliation of sales figures and ability to write and read business plans.
• Strong computer skills:  Proficient in Microsoft Office, including Outlook, Excel, Word, and PowerPoint.
•  A consistent, dependable, and authentic leader, the ideal candidate will be approachable and have a sense of humor and humility.

Leadership and Communication

• Experience setting a shared vision and direction and building the excitement and enthusiasm to engage various stakeholders.
• Experience building organizations with solid teams and committed staff – evidenced by employee retention and engagement.
• Demonstrated ability to bring out the best in others through coaching and mentoring and providing honest feedback.
• Demonstrated commitment to service excellence with experience in a branded retail organization.
• Demonstrating and leading by Example to drive the adidas DTC team toward a “Culture of Diversity and Inclusion.”

Requisite Education and Experience:

• Ten or more years of retail management experience with progressively increasing scope and responsibility (a combination of education and experience may be substituted in lieu of a degree)
• 10+ years managing and leading teams.
• Minimum 7 years’ experience successfully leading, managing, and developing multi-store, multi-channel retail teams.
• Previous experience managing a global/market/country matrix organization is required.
• Fluent in English
• Fluent in local language preferred.