Senior Specialist Brand Communications Country

Department:                                     adidas

Direct Reporting Line:                    Sr.Brand Comms Manager

Indirect/Second Reporting Line:

Subsidiary/Country:                        LAM

Location:                                            Lima, Peru

GSMS Grade:                                          P1

Personnel managed:                      No

Budget managed:                           

Purpose & Overall Relevance for the Organization:

Execute the Market Brand Strategy locally and ensure consistent execution in country sub-units (if applicable) through integrated plans across all communication channels supporting brand and category objectives.

Key Responsibilities:

• Support Brand objectives in accordance with Brand KPI direction provided in the Global Brand Strategy, cascaded by the Market to ensure construction towards ONE LAM objectives   

• Support the consolidated approach alignment with x-functional departments and categories and Brand Communications team to facilitate execution of marketing initiatives, overseeing all creative output across the adidas brand in all marketing channels to guarantee aligned activation  

• Support the execution of all communication campaigns- specific to dedicated category to ensure that all projects are OTIF

• Monitor execution locally to gain insights to provide feedback to Market            

• Brief and manage internal and/or external resources for creating locally needed category specific marketing tools (Exceptional) previously aligned with Market to stay within ONE LAM calendar and strategy   

Knowledge Skills and Abilities:

• University degree or equivalent education required
• Broad and deep theoretical understanding of functional area - Minimum 2 years experience in job or job function

Requisite Education and Experience / Minimum Qualifications:

• 2 years experience