Sr. Specialist ISC
Purpose:
Be the leader in best practices activations /consumer experiences for adidas wholesalers, by creating brand and product activations/implementations in the company´s retail partnerts (Falabella, Ripley, Triathlon) that are in line with adidas Go to Market calendar and local market requirements.
Key Responsibilities:
- Receiving and adapting Global campaigns to market needs and ensure a proper roll-out
- Correct execution and implementation of campaigns according to the local trade marketing calendar
- Implementation of campaigns
- Tracking projects & Improving execution processes
- Executes consumer promotion / Activations events / CRM programs at Point-Of-Sale only
- Controls and updates image portfolio at Point-Of-Sales /Shop-in-Shops
- Communication and coordination with Agencies
- Tracks and reports results of campaign activation, best practices, other, to Trade Mktg team
- Provide feedback/reports and KPI´s
- Act as a business contact for external parties (agencies and suppliers)
- To insure full alignment with VM for roll-out campaigns
Knowledge Skills and Abilities:
- University degree in Mkt, Busines Administratio & Architecture
- Minimum 3 years experience in commercial areas
- Advanced level of english
- Microsoft office: advanced
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