Purpose & Overall Relevance for the Organization:

To build up a profitable business with Franchise customers in line with our brand values and marketing objectives thus developing an independent pillar of wholesale business and increasing share of „controlled distribution“.

Key Responsibilities:  

• Responsible for the franchise p&l channel
• Set objectives, strategies, tactics and business plans in the market
• Relationship management with existing Franchise customers
• Collaboration with Real State in negotiation with developers and searching of new localities for new stores
• To develop Franchise strategy and to increase a Franchise business model serving the specific needs of Franchise customers with the support of the District Managers.
• Responsibility for forecasting of this sales group
• In coordination with the wholesale representatives teams (field & kkaa) ensure pre and  re-order buying
• Review and approve the lay out for each new project
• Build and implement all reports to governance and control the Franchise business
• To build and develop a client portfolio as an entrepreneur, identifying Franchising opportunities and partners to support the Iberia Franchise expansion from 2009 to 2020  
• Franchise project management (end-to-end approach, from acquisition of the strategically partner, finding locations, opening the Franchise store, delivery of products to marketing support activities)
• Work closely and cooperate with all direct reports and support Departments (Sales, Marketing, Logistic, IT and Finance) of the Company to facilitate Franchise channel’s needs
• Responsibility for managing of outstanding debts
• to staff most suitable persons in direct report positions in alignment with local HR
• to manage daily workload of subordinations setting personal objectives, targets, guidelines and assess all reports
• to develop the functional and social skills of direct reports on and off the job
• to ensure smooth cooperation of all direct reports along all interfaces

Key Internal Relationships:

• Marketing department, especially Trade Marketing Managers
• Sales department
• Store Development
• Real State

KPIs:

• Improve efficiency at Point of sales
• Retail space performance/quality
• Meet agreed timelines
• Retail KPI´S understanding and driving their continuous improvement
• Active coaching of store managers

Knowledge, Skills and Abilities:

• High analytical skills for strategy development, business planning decision planning
• Strong interpersonal skills: Very good communications and negotiating abilities as well as high presentation, relationship management and facilitation skills, people management
• High degree of commercial and business acumen knowledge (e.g. sales, retail, trade marketing, customer service, finance and controlling)
• Strong decision taking and determination and shows high initiative and pragmatism to the business.
• Advanced MS Outlook, MS Excel, MS Word skills and advanced MS PowerPoint skills
• Advanced English Knowledge
• Creativity, proactivity and common sense

Requisite Education and Experience / Minimum Qualifications:  

• University degree in business ideally with sales & marketing focus
• Functional: > 7 years’ experience in sales, marketing and / or consulting area
• Industry: consumer driven
• Exposure: trade marketing
• Fluent in English and Portuguese (oral and written)