Director Partner Publishing 

We strive to be the world’s leading sports brand and we’re looking for pioneers and visionaries to help shape that journey. Sport never stands still and neither do we.  

At adidas, you're not just getting a job; you're stepping into a role where your impact is global and your individuality is celebrated. Champions aren’t only found on the field. Join a brand where ambition, innovation, and teamplay fuel everything that we do. 

We seek people who connect deeply with our brand and bring their passion to work every single day.  

London: 

You’ll be joining our London hub in the heart of Farringdon, steps away from the iconic Hatton gardens and Leather Lane. Inside you’ll find a modern workspace with 12 showrooms, themed meeting rooms and inspiring creative spaces. Our multi-disciplinary team of 70+ adidas employees drive impact across Brand Marketing, Commercial and Business support functions. 

What you’ll do:  

The difference you will make: 

As Director of Partner Publishing within the Global Brand Social Media Team, you’ll lead our global partner publishing strategy & execution that ensures creatively distinct and consistent work with adidas social creators/influencers, athletes and partners.  

Working closely with all markets and categories, you’ll deliver best in class partner publishing, integrated into broader marketing plans. Ensuring brand stories are amplified through adidas partner portfolio and network channels with creativity, consistency, scale and impact. 

Beyond adidas partners, you will lead the social media platform strategic partnerships, ensuring the team unlocks creative impact, platform innovation, positioning adidas as number one sports brand. You’ll help the team manage brand reputation, lead guidance and implementation of the latest cyber security technology across social media to protect the brand. 

This is an ideal role for an experienced social media marketing leader with a track record of strong strategic work that influences and shapes brand discovery and purchase intent.  

 A day in the life:  

• Work with team around the globe to define & prioritise partner publishing that will move the brand forward and deliver against key KPIs. Show leadership to develop an internal network that shares and applies best practice, follows brand values whilst fostering a performance culture. 

• Embrance change and opportunities to define, align and implement new ways of working, in partnership with internal teams to improve adidas partner publishing.  

• Positively represent the brand internally and externally with partners who are integral to adidas brand and commercial growth.  

• Lead and shape the partnership with priority social platforms, with focus on social content and brand safety, in partnership with adidas Media team. 

• Approve and create partner publishing briefs for all major brand campaigns and moments, with a clear focus on improving quality and quantity of social output from our partners.  

• Work with insights and analytics teams to ensure our partner portfolio is delivering imapct for the brand on social. 

• Define and apply operational frameworks and in-person training/summits to firmly establish ways of working for partner publishing, platforms & cyber security.  

• Lead an engaged team of social media managers for platforms, partners and strategy, ensuring collectively you provide clear, timely, actionable guidance, that builds and protects the brand. 

• Own and direct the management of multiple marketing project budgets according to brand priorities and business initiatives for partner publishing. Ensure all aspects of the plan are within budget & follow company process and compliance.  

• Be a visible leader and role model for all social media managers and partner publishers. Attending workshops and summits to upskill internal teams and partners on strategic direction, expectations and industry best practice. Driving an actionable plan with accountability. 

 Do you have what it takes?:  

Our roles are highly competitive and we’re proud to invite only the industry’s top talent to interview. Please review the criteria below and apply if you bring the following qualities. 

• Big picture and visionary thinking  

• High level of experience editorial planning, particularly across PR and social landscape 

• Expert understanding of influencer/creator marketing 

• Strong experience of partner management, both across culture and Sports Marketing  

• High level of understanding of media planning 

• High level of project management experience – managing stakeholder groups, budgets and timelines  

• Ability to work across and bring together multiple teams, and be a senior spokesperson internally  

• Strong written and verbal communication and presentation skills, fluent written & spoken English 

• Broad understanding of the sports and fashion/entertainment industry, and a passion for it 

• Proven track record in leading teams, project management, budget oversight 

• University degree or equivalent experience required.  

• 10+ year’s experience in a marketing or digital field in an in-house capacity or in a marketing agency (or equivalent) 

Life at adidas: 

We operate a hybrid working model with 3 days in the office and the flexibility to work from home on the other 2 days. Beyond this, we offer a range of flexible working policies to support all personal circumstances. 

 What we’ll do for you:  

Alongside a competitive salary we offer:  

• A leading pension scheme 

• An annual bonus  

• An annual fitness allowance for gym membership or classes 

• Generous employee discount  

• Private medical insurance and health cash plan  

• 25 days holiday + bank holidays  

• Enhanced maternity and paternity benefits 

• Access to educational resources to support development 

• Regular opportunities to win tickets to sport and music events   

We’re committed to ensuring everyone feels welcome throughout the application and interview process. If you require any adjustments, simply let your recruitment partner know and they will be glad to support you.