Publishing Manager - Originals & Training | London

Join adidas Europe and shape the future of the sporting goods industry. For over 75 years, our European heritage has been a fusion of culture and innovation, driving global sports trends. Our offices, from Herzogenaurach to London, Berlin, Zaragoza, Amsterdam, Warsaw, Athens, Milan, Manchester, and Paris, are centres of creativity and collaboration.

You’ll be joining our London office and team, home to around 100 adidas employees, working across, Brand, Sports Marketing, Culture Marketing, Marketing Activations, Sales, Digital, Finance, HR & many more.

As a Publishing Manager, part of the Originals and Training team for publishing in the UK Newsroom, you will create brand connection and product desire via innovative storytelling and publishing, rooted in entertainment, sport, culture, and real-time consumer engagement through two key functions: social and partner publishing.

What you’ll do:

Deliver compelling social storytelling for adidas Originals and Training, ensuring creativity and innovation are landed against target consumers for key campaigns across priority platforms. Landing brand and category messaging with the culturally aware and discerning Gen-Z UK lifestyle consumer, through owned, paid, and partner publishing, driving conversation both one-to-one and at scale. 

You know your way around social media – and will fine-tune what goes in-feed, be on top of the latest trends on TikTok, be clear on what makes people watch beyond the first few seconds and be able to flag any emerging partners, influencers, or opportunities on platforms before anyone else. We’re privileged to work on industry-leading campaigns and with some of the most relevant culture talent and institutions in the world - and adidas needs to be present in the biggest moments for our audience and our partners. 

Relationship management and attention to detail are critical. Our publishing gets seen by millions - you should be able to win your local spelling bee and have an eye for creative review. You will manage the execution, delivery, and publishing of content within the rollout for Originals and Training and give regular updates - in reports and in person in team and category meetings.

Skills you’ll need:

These skills are crucial to landing best-in-class brand storytelling and partner content effectively across our owned channels, and beyond, in this fast-paced role.

• Extensive technical experience with social media content and platforms
• Comprehensive knowledge of the Gen Z culture and influencer landscape across the UK (entertainment, fashion, music, and sport)
• Strong written communication skills
• Advanced organisational and relationship management skills
• An initiative-driven, creative, and trend-based mindset

Life at adidas:

We operate a flexible hybrid model with 3 fixed days in the office and the flexibility for you to choose where you work from home on the other 2 days. Additionally, we want to accommodate candidates wherever possible with one of our many different flexible working policies, whatever your situation, working around childcare, dependants, or other life commitments.

To ensure everyone feels welcome we endeavour to accommodate everyone at all stages of the application and interview process. Should you need it, please let your recruitment partner know and they will be more than happy to help.

Additional Benefits:

Leading pension scheme, performance related bonus, 25 days holiday + bank holidays, Bupa health insurance & Westfield cash plan, generous employee discount and Gym contributions for our London colleagues.

Please apply before our closing date of 17.02.25 to be considered (External apps)