Purpose & Overall Relevance for the Organisation:
Contribute to meeting or exceeding store sales and profit targets by ensuring the efficient and 
effective execution of the European visual merchandising direction in assigned store/stores.
Key Responsibilities: 
Communication:
• Regular documented feedback of VM in store to RVMM
• Cascade information given by RVMM to SM and Store staff through training and 
meetings.
• Participate in team meetings and team huddle to understand needs and give feedback to 
the RVMM regarding store requests.
Merchandising Display:
• Drive layout decisions – bubble and micro plans and implement as agreed
• Ensure store complies with WE standards and guidelines to provide a brand shopping 
experience to all consumers
• Ensure all windows are presented to a high standards including mannequins dressing 
and positioning, lighting direction, cleanliness, steaming and price communication
• In charge of creating clear Shop –In-Shop’s to emphasize category presentation
• Responsible for ordering and ensuring correct use and positioning of In-Store 
Communication Tools
• Dress in-store mannequins and place props correctly
• Apply and maintain Brand Retail and VM Standards
• Monthly submission on VM Compliance tool including taking and uploading pictures into
the system
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• Update weekly the Space Management Tool floor plan and fixture allocation based on 
product presentation movement. Weekly analysis of Space Management Results with SM 
and draft common action plan 
• Flawless execution on Marketing activities aligned with marketing department.
Equipment control
• Returns and correctly stores unused equipment including fixtures, mannequins, props & 
graphic frames
• Manage fixtures with care to avoid damages
VM Development
• Attendance to bimonthly VM team meetings 
• Quarterly showroom set up support if requested
• Involvement in development opportunities as requested by RVMM
VM Hours
• Basic Hours to be completed between Mon to Fri – to start as early as possible
• Hours to be flexible in-line with campaign launches, planned layout changes and out of store 
opportunities
KPIs:
• Commercial return
• Instore standards & compliance
• Key relatioships
• Ambassador for VM, advocating the department across all channels
Key Relationships: 
• Regional Visual Merchandising Manager
• VM team
• Store Team
• Customers
Knowledge, Skills and Abilities: 
• Good IT skills (Word, Outlook, Excel, PowerPoint)
• Fluency in English 
• Good numeracy, literacy, verbal and written communication skills
• Geographical mobility across the cluster
Requisite Education and Experience / Minimum Qualifications: 
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• Secondary education or equivalent professional experience
• 1 year dedicated VM experience