This LTD runs through 12/31/26

Purpose & Overall Relevance:

Responsible for strategically managing Culture Marketing category activity. Ensure effective communication flow between all internal parties and external counterparts.  Assure relevant brand activity with Influencers and Entertainers. 

Key Responsibilities:

• Project Management: Mange project tasks and subprojects and support global cross-functional projects to support department needs across categories and cultural pillar.
• Manage end to end execution of activation, partnership, collaborations, functional needs.
• Build and maintain relevant and strong relationships within the Entertainment and Culture industries
• Assure a strategic, proactive approach to celebrities and influencers who add value to the brand and our consumers and consistently evolve and add to the list 

• Attend entertainment events and industry meetings for networking, when relevant.
• Drive and implement strategic category plans led by respective leaders in conjunction with category and newsroom counterparts
• Interact with product marketing, brand marketing, retail activation, public relations and event marketing as needed to execute plans. Manage all aspects of the execution plan.
• Identify opportunities to connect talent and entertainers to our brand through content creation, activations, campaign, seeding etc.
• Manage contracted talent relationships ie. appearances, production days, content creation.
• Develop and manage Culture Marketing integration through strategic placement and targeting of specific brand Initiatives. 
• Leverage marketing integration to drive key commercial opportunities at own retail, wholesale partners, etc. 
• Maintain a strong awareness within Culture Marketing industry, trends and activity
• Provide operational, process and organizational management support to line manager and team
• Drive day to day business in respective function, provide ad hoc support on operational topics and work on business unit specific projects leading to successful key milestone meetings
• Assist in administrative tasks and duties (i.e calendar management, meeting organization, power point presentations)
• Optimize departmental efficiency

Key Relationships:

• Brand Management
• Brand Experience
• Newsrooms
• Sports Marketing
• GTM x-functional
• Finance
• Legal
• Product Marketing
• Industry Contacts (Agencies, Individuals, Brands)
• CM Agency

Requested Knowledge, Skills and Abilities:

• Strong knowledge and awareness of the music/fashion/style/entertainment industry
• Creative thinker & problem solver
• Negotiation skills and experience working with legal teams
• Ability to see the long-term opportunity, through the short-term objectives
• Strong attention to detail, results-focused
• Avid communicator: vital to keep colleagues, community informed and engaged
• Strong networking and interpersonal skills
• Project management skills and an ability to work well in a team environment
• Ability to write reports, business correspondence and presentations 
• Ability to effectively present information and respond to questions from groups of managers, clients, customers, and the general public.
• High level of proficiency in Word, Excel, PPT and Outlook.
• Ability to make sound business decisions.
• Strong organizational, problem solving, time management and resolution skills.
• Experience managing partnerships
• Unconventional business hours may be required.  (evenings, weekends)

Requisite Education and Experience / Minimum Qualifications:

• Four year college or university degree in Marketing, advertising or related field
• Minimum 4 years of experience in related field
• Equivalent combination of education and experience may be substituted for degree.

Physical Requirements

• While performing the duties of this job, the employee may frequently engage in extensive physical demands.  The employee will frequently be required to sit, stand, bend, and walk; use hands to finger, handle, or feel; and reach with hands and arms. The employee may occasionally be required to climb or balance; stoop, kneel, or crouch. The employee must frequently lift and/or move up to 25 pounds and occasionally lift and/or move up to 50 pounds.

• adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.
• adidas offers robust and progressive medical, including HSA (Health Savings Account) with employer funding or FSA (Flexible Spending Account) options, dental, vision, prescription drug coverage, adoption, with surrogate and fertility support, short and long-term disability, and basic life and AD&D insurance, which can be supplemented with employee-paid coverage. Employees are able to enroll in adidas’ 401k plan and Stock Purchase Plan with employer match. Full-time employees are eligible for education assistance and generous Leave policies including 12 weeks of paid parental leave.
• The anticipated low and high end of the base pay range for this position is $85,000 - $100,000. Actual salary will be based on various factors, such as a candidate’s experience, qualifications, skills and competencies, proficiency for the role. 
• At adidas we offer a Hybrid work policy which requires attendance in the office Monday through Thursday, with the flexibility to work remotely on Friday each week. For work requiring a high degree of collaboration or an in-person presentation, in-office attendance is required even on Friday. The working location of this position is Los Angeles, California.
• Though our teammates hail from all corners of the world, our working language is English.