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VP, Entertainment & Influencer Marketing

PURPOSE & OVERALL RELEVANCE FOR THE ORGANIZATION
Create and drive the global adidas Entertainment & Influencer Marketing (EIM) strategy. Broker andmanage relationships with influencers as well as amplifiers who are able to drive brand image and
purchase intent on a global and local level in product collaborations, advertising campaigns, events
and activations.
KEY RESPONSIBILITIES
• Develop, drive and manage strategy for the Entertainment & Influencer Marketing portfolio
on global and market level; manage strategy, outreach, and negotiations of all culture
marketing talents and partners.
• Set direction and action plan to secure next generation influencers for key brand priorities.
• Drive seeding process for product launches; understand the need of each BU and be able to
connect the right influencers with each BU strategy/consumer.
• Ensure integration of key assets in all brand marketing campaigns; align and collaborate in
the development of any product or marketing initiatives involving celebrities across the
brand.
• Manage the global Entertainment & Influencer Marketing teams by providing clear
direction and communication that provides an understanding of the adidas business.
• Understanding the product process and the brand marketing approach – leverage our assets
for maximum effectiveness and make recommendations back to the business unit and
functions on how Entertainment & Influencer Marketing can impact strategy.
• Act as a day-to-day contact for our most important celebrities and influencers
• Proactively work with external partners (agencies, agents) to align the adidas brand with
key global influencers and identify opportunities that can be brought to various business
units (BU) and functions.
• Be the point-person and spokesperson for all culture marketing topics globally
• Work across all BUs and functions of the Global Brand organization to champion a clear,
next generation brand approach.
 
• Provide Entertainment & Influencer Marketing guidance and guidelines to all markets and
teams
• Work with markets (those with and without an Entertainment & Influencer Marketing
representatives) to define smooth, clear processes and ways of working.
• Manage the global Entertainment & Influencer Marketing MWB budget.
• Act as a role model in compliance with the relevant laws and regulations as well as the
adidas Fair Play Code of Conduct and other internal policies.
KEY RELATIONSHIPS
• Legal
• Business Unit GMs, SLT and Market MDs
• Brand Communications Directors, and Brand Activation Managers
• Corporate PR
• External Creative Agencies and Partners
KNOWLEDGE, SKILLS AND ABILITIES
• Strong understanding of the entertainment industry, including Music, Film/TV, & Digital
• Able to leverage existing and create new network connections within entertainment
• Broad understanding of how all facets of marketing can affect consumer motivation
• Ability to develop innovative strategies
• Strong project management and planning skills
• Strong consumer-facing abilities; the ability to partner and influence
• Ability to succeed in ever-changing and complex organization with minimal daily direction
Strategize, manage and allocate assigned budgets or cost center.
• Manage multiple teams in broad functional areas and the key part of a department with
multiple hierarchical levels.
• Set clear objectives for direct reports and provide expertise in area.
• Manage and lead a wide range of complex assignments with global responsibility. Drive
Global projects as assigned.
• Self-initiate assignments and determine priorities.
• Additional special projects as assigned or agreed.
REQUISITE EDUCATION AND EXPERIENCE / MINIMUM QUALIFICATIONS
• Marketing degree or equivalent experience
• 15+ years’ experience in marketing across brands /product/activation
• 8+ years working with global markets, or in a top-tier adidas market
• 8+ years management experience
• 5+ years’ experience with entertainment industry, celebrity or influencer marketing
AUTHORITIES:
• Yes, as per Group Signing Authority levels
 
.
At adidas we offer a Hybrid work policy which requires attendance in the office Monday throughThursday, with the flexibility to work remotely on Friday each week. For work requiring a high degree of
collaboration or an in-person presentation, in-office attendance is required even on Friday. The working
location of this position is Los Angeles, California.

AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE’S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.

  • COURAGE: Speak up when you see an opportunity; step up when you see a need..
  • OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through.
  • INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.
  • TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.
  • INTEGRITY: Play by the rules. Hold yourself and others accountable to our company’s standards.
  • RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.


At adidas, we strongly believe that embedding diversity, equity, and inclusion (DEI) into our culture and talent processes gives our employees a sense of belonging and our brand a real competitive advantage.

– Culture Starts With People, It Starts With You –

By recruiting talent and developing our people to reflect the rich diversity of our consumers and communities, we foster a culture of inclusion that engages our employees and authentically connects our brand with our consumers.

Job Title:  VP, Entertainment & Influencer Marketing

Brand: 
Location:  Los Angeles
TEAM:  Brand Management & Communications
State:  CA
Country/Region:  US
Contract Type:  Full time
Number:  547879
Date:  Jul 31, 2026
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