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Senior Manager Sales

Lead the development of a comprehensive strategic plan for adidas in collaboration with the assigned strategic account. Drive sustainable, profitable market share growth by fostering trust-based, long-term partnerships and delivering an integrated sales and marketing approach that reinforces adidas’ brand image and supports overarching business objectives.

 

Key Responsibilities:

 

Business:

 

  • Define account objectives, strategies, and actionable business plans based on data-driven insights and aligned with DPC, Omnichannel Wholesale Activation, Brand, and GTM guidelines.
  • Negotiate, implement, and monitor execution of account-specific plans, including:
    • Pricing adjustments, terms, and conditions
    • Range and SMUs in collaboration with Range Management
    • Marketing activities with Omnichannel Wholesale Activation
  • Ensure reliable, cost-efficient merchandise supply and timely resolution of account requests and complaints.
  • Build and maintain strong relationships with key decision-makers at senior levels, leveraging internal leadership support when necessary.
  • Continuously evaluate organizational effectiveness and resource allocation to deliver against Strategic Business Plan targets.

 

 Controlling:

 

  • Track and report progress on KPIs in line with guidelines.
  • Provide accurate forecasts and realistic performance plans for assigned accounts.
  • Monitor market trends, competitor activities, and developments within key accounts to identify opportunities and risks.
  • Ensure full compliance with contractual agreements and company standards.

 

Team management:

 

  • Set clear objectives, targets, and development plans for direct reports, fostering a high-performance culture.
  • Coach, mentor, and develop team members’ functional and leadership skills through structured feedback and day-to-day coaching.
  • Drive collaboration across areas and ensure seamless team integration to achieve shared goals.
  • Represent the team in key commercial forums, including Quarterly Business Reviews, top-to-top meetings, and other strategic milestones.

AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE’S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.

  • COURAGE: Speak up when you see an opportunity; step up when you see a need..
  • OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through.
  • INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.
  • TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.
  • INTEGRITY: Play by the rules. Hold yourself and others accountable to our company’s standards.
  • RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.


At adidas, we strongly believe that embedding diversity, equity, and inclusion (DEI) into our culture and talent processes gives our employees a sense of belonging and our brand a real competitive advantage.

– Culture Starts With People, It Starts With You –

By recruiting talent and developing our people to reflect the rich diversity of our consumers and communities, we foster a culture of inclusion that engages our employees and authentically connects our brand with our consumers.

Job Title:  Senior Manager Sales

Brand: 
Location:  Madrid
TEAM: 
State: 
Country/Region:  ES
Contract Type:  Full time
Number:  539534
Date:  Jan 20, 2026
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