Manager, Category Planning

Purpose & Overall Relevance for the Organization:


DRIVE category range plans in country/cluster within guidelines set by APAC BUs and Global.


Key Responsibilities:   


  • Validate local category range within the country RA based on the Asia-Pacific proposal.


  • Accountable for IBP submission for his/her category


  • Work with APAC BU to understand category seasonal strategy/priority/insight.


  • Keen understanding of the Country / Cluster market landscape and specific category consumer.



  • Handover category range plan to CTC Assortment Planning Team.


  • Perform Category forecasting, pricing corridor & segmentation compliance, etc. based on analysis of provided sell-thru.


  • (IF CATEGORY APPLICABLE) Be the bridge and main counterpart for official jersey creation and Japan Team Sports for APAC Tokyo counterpart and aJ stakeholders


  • Work within E2E calendar timelines & deliverables


    • Set cuntry/cluster prices in local currencies, ensuring pricing harmonization


    • Set vlume forecast and define product mix to achieve margin & Net Sales targets


    • Align sample set needs feedback t APAC BU


    • Lcal article management + SMUs briefs to APAC for non-AP accounts


  • Define customer segmentation; Ensure deviations approval on segmentation


  • Gathering collation of market landscape and competition intelligence (category level) - feedback to APAC CtC


  • Mandatory Range guidance and review per segmentation guidelines


  • Deliver category presentations at APAC sign-off  in alignment with APAC BU and hand over to other Marketing functions (AP, BC) and Channels


  • Work with Brand Comms / Activation teams on seasonal category brand calendar


  • Lead CFT meetings


  • Participate in Commercial meetings with channels/accounts, and internal Pre Buy, Final Buy meetings
  • Deliver update on 2020 category strategic plan, support IBP/ SBP process, review performance and ensure consistent evolution of quality of output.


  • Responsible for in season trading marketing decisions such as discount, product launch date change…


  • Support category planning Senior Manager to drive category (for those who have a Senior manager to report to).



  • Category NS, Net margin (country)
  • Sell-out (country)
  • Compliance to range segmentation
  • Compliance to price corridor
  • NPS
  • Market share


Key Relationships:

  • Local Brand Director
  • Country/Cluster CTC RA Team
  • Country/Cluster CTC Assortment Planning Team
  • APAC BU Teams
  • APAC CTC Team


Knowledge, Skills and Abilities:

At least 4 years of marketing management experience with a recognized top tier brand, with at least 3 years in product management; Exposure to other marketing disciplines preferable, e.g. merchandising, brand communication, or sales experience; Must have the ability to influence others within an organization. Result-oriented; Strong numerical / Analytical skills; Willing and able to travel on a regular basis

Industry: Preferably in retail/apparel/ FMCG/White goods

Exposure: Retail / FMCG / Fashion

Requisite Education and Experience / Minimum Qualifications:

Degree in Business/Marketing Management preferred.



  • Outlook: Intermediate
  • Word: Advanced
  • Excel: Advanced
  • Powerpoint: Advanced


Language Skills

English: Advanced

Local Language: Fluent ideally in one other APAC language.

Location:  Tokyo
Country:  Japan
Team:  Marketing & Communications
Brand:  adidas
Position Type:  Full time
Number:  197204