Manager, Omni Channel


To increase Brand Desire through connecting channels to consumers via a compelling range of product at the point of sale.


Primary Responsibilities

Category Management (Range, Net Sales Forecast-Value/Volume)

  • Provide inputs to the development of the overall Go to Market plan according to the Indonesia market/channel needs (including insights from competitor studies) to deliver a range with an article count appropriate to the market and its channels, and with a price structure that is competitive
  • Align with SEAPAC on Category direction, including range size, pricing/margins, retail launches, and allocations
  • Align with Indo Channel leads and with the SEAPAC CTC and Planning teams at Key Go-To-Market Milestones to deliver an accurate forecast (Value and Volume)
  • Participate in the planning of account marketing plans related to product launches(including campaign door lists)
  • Deliver an accurate monthly Category Net Sales forecast (Net Sales, Standard Margin), working with Indo Channel leads and Indo Finance
  • Monitor the Sell Through of Key Campaigns and Products, triggering actionable points based on the results, with the objective of achieving the Sell Through target


Best in Class Consumer Experience

  • Go-To-Market with a Indo Distribution Strategy, as aligned with SEAPAC
  • Amplify Key Categories in priority doors (Key City, Trade Zone, Specialists) through right-sized allocations and product recommendations
  • Provide Indo Channel teams with sell-in tools to deliver Key Concepts at Customer level and win shelf space
  • Optimize the SPEED program with the Channels
  • Monitor PLC list to ensure each category’s pricing structure is protected


Actively Support Sell-In and Key Account Pre-Line Meetings

  • Support Customer meetings by finalizing by Channel Segmentation guidelines, providing a sell-in package/recommendation, assisting in the set-up of the e-catalogue and showrooms (samples)
  • Drive the E2E/Go-To-Market process


In-Depth Understanding of Consumers and Competitors

  • Understand how the Brand is positioned in the market versus the Competitor/s
  • Monitor Market Trends and Competitor Activities to identify opportunities and gaps


Team & Self Development

  • Constant evaluation to develop performance
  • Consistently look for challenges and opportunities to improve business
  • Demonstrate a willingness to learn, develop, and apply new knowledge/skills to other related business to expand spectrum of business understanding and management




  • Bachelor’s degree in Business/Marketing Management
  • At least 2 years of Trade Marketing or Merchandising experience with a recognized brand
  • Exposure to sales experience preferable; Must have the ability to influence others within an organization
  • Result-oriented; Strong numerical skills
  • Advanced skills in Excel, Word and Powerpoint
  • Excellent oral and written communication skills with the ability to interact at all levels of the organization
  • Willing and able to travel on a regular basis


Location:  Jakarta
Country:  Indonesia
Team:  Marketing & Communications
Brand:  adidas
Position Type:  Full time
Number:  190478
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