Manager, OMNI Channel Activation

Purpose/ Mission:

Alignment and implementation of all SEA product and brand initiatives at country / customer level. 360 delivery of SP / SS packages and initiatives in conjunction with marketing / sales and planning functions. Ensures Sales / Brand excellence at customer’s POP for adidas Performance / Style – Improve sell through at key accounts. Assistance in the delivery of country sell in meetings. 

 

Accountabilities:
(To be performed in alignment with global and SEA guidelines)
 
Primary

1. Execute the category financial targets 

  • Align and execute the category financial targets for the country as per SEA guidelines in terms of net sales, margins, sell through, stock turn, market share
  • Align the category forecasting process in co-operation with the local Sales, local planning, in line with SEA team to ensure country needs and parameters for delivery of SP / SS targets are met.
  • Align and adhere to the SEA range including fixed retail launch and RRP / Margin strategies (synchronize with market specificities as needed)

 
2. Excellence in Execution of 360 Packages at Market Level 

  • Align the local category range and distribution channel strategy by defining concrete guidelines for the Sales function on product availability per retail door and distribution channel, based on SEA direction
  • Coach, support and give guidance to the trade on brand concepts SP/SS 
  • Coordinate and execute a competitive, customized Marketing Plan for the defined Key Accounts referring to the given budgets (SWB) 
  • Ensure the execution of the accounts sell-out plans (end-to-end responsibility) in conjunction with pertinent sales and marketing functions. 
  • Review and report on implemented TM activities (KPI‘s / ROI) performance
  • Coordinate with sales to deliver key concepts at customer level and win shelf space.

 

3. Actively Support sell-in and key account pre-line meetings

  • Based on initial range and sell-in package alignment from the SEA Category Management team actively support sales to deliver key account pre-line meetings, analyze and summarize their feedback for input back to the SEA
  • Support trade meeting preparation by finalizing by range channel segmentation guidelines sell-in package presentations, catalogues
  • Monitor regularly compliance to the set range distribution channel guidelines
  • Support the delivery of category product range internally and externally (to key retailers)

 
4.  Campaign driven    

  • Lead full campaign process to ensure campaigns are planned & executed properly to deliver the high sell thourgh performance

 
5.  In-depth understanding of consumers and competitors

  • Analyzing how our brand is positioned in the market and crystalize targeted consumers insights
  • Monitor market trends, research consumer markets and competitors’ activities to identify opportunities and key issues

 
6.  Team & Self Development 

  • Systematically and permanently conducts evaluation in order to develop performance and potential of subordinates.  Consistently look for challenges and opportunities to improve business.
  • Demonstrate a willingness to learn, to develop and to apply new knowledge, specific skills in other related business to expand spectrum of business understanding & management.  

 
Secondary

1. In Country Sample management process.

 

Group competencies:

  • Manage Business, Processes and Projects 
  • Business Acumen 
  • Result Orientation 
  • Influence Others 
  • Analysis and Problem Solving

 

Functional competencies:

  • Planning and Organizing 
  • Manage Relationship and Diversity 
  • Learning and Self Development 
  • Project management skill

 

Professional background/ Experience:

Functional: At least 4 years of marketing management experience with a recognized top tier brand, with at least 3 years in product management; Exposure to other marketing disciplines preferable, e.g. merchandising, brand communication, or sales experience; Must have the ability to influence others within an organization. Result-oriented; Strong numerical skills; Willing and able to travel on a regular basis
Industry: Preferably in retail/apparel/ fashion/ FW 
Exposure: Sports

 

Education:

Degree in Business/Marketing Management

 

IT:

  • Outlook: Intermediate
  • Word: Advanced 
  • Excel: Advanced 
  • Powerpoint: Advanced

 

Language skills:

English: Advanced

Local Language: Fluent

Location:  Ho Chi Minh City
Country:  Vietnam
Team:  Marketing & Communications
Brand:  adidas
Position Type:  Full time
Number:  200091