Purpose & Overall Relevance for the Organization:

To support building the adidas brand as the best sports brand in the Philippines.

Contribute to the business by implementing brand’s priorities. Support to build integrated marketing campaigns, provide brand guidance, and support to deliver concept through excellent execution and analysis.

Support the implementation of integrated marketing campaigns in adidas retail stores, adidas .com & app, adiclub and adidas running apps. In close collaboration with hub stakeholders and local retail, ecom, and brand team.

Key Responsibilities:

Planning & Execution:

• Work closely with Manager, Brand Coomunications to assist in the development of a brand local plans according to marketing strategy for adidas Philippines, focusing on social media, website/app, digital in retail, communities/ KOL’sand membership to continuously build brand equity in all touchpoints (both in online & offline stores) across channels.
• Offer key support to ensure the roll-out of initiatives (campaigns & non-campaign) are on-time, within budget, on-brand and flawlessly executed.
• Analyze and evaluate campaign & initiative effectiveness with supporting data and references.

System & Processes:

• Build brand calendar for assigned pillars and ensure that it is kept updated, aligned with key stakeholders, implemented, and communicated within the organization.
• Curate digital content from global materials and work with local agency teams for needs on local asset creation and adaptation. 
• Work closely with agencies to execute local plans.
• Management of Promo Order at country level.
• Establish close communication with regional stakeholders in SEA as needed for Brand Comms plans and execution 
• Remain abreast of current marketing tools and techniques.
• Monitor competitor and provide input to support marketing strategy against competitor.
• Other duties assigned by supervisor.

Key Relationships:

Internal (adidas Philippines): Brand Activation Lead PH, Brand Communications PH, Wholesale Key Account Managers, eCom Lead PH, Membership Lead PH, Omnichannel Marketing Team PH, Visual Merch Team PH, Wholesale Lead PH

Internal (adidas SEA): Digital Activation SEA, Digital Platform Commerce SEA, Wholesale KA Lead SEA, Retail Consumer Experience SEA

External: Local Digital Agency

Who are we looking for

Knowledge, Skills and Abilities:

Written and verbal communication skills.

Experience in project management – including critical path management to deliver projects on time and within budget.

Consumer first thinking, Passion for Sports

Experience in digital marketing and technical nature of developing digital marketing initiatives.

Experience with PR, Influencer Management and content production.

Detail oriented and highly-organized. Ability to multi-task.

Education / Minimum Qualifications:

Degree in Marketing/Advertising or related course

Business background will be an advantage

Min 3 years’ experience with a mix of brand and consumer marketing.  

Ideally experience and exposure in Sports

Media planning, digital marketing and budget tracking experience a plus

Local market knowledge

Advanced user of MS Office suite of products

Fluent in written and spoken English is a must.