Purpose & Overall Relevance for the Organization:

adidas collaborates with top athletes, teams, events, and cultural icons to shape the future of sports and culture worldwide. At the heart of these partnerships is the Sports & Culture Marketing (Brand Partnerships) team, which drives a powerful global portfolio.

As adidas expands its Brand Partnerships in Southeast Asia, particularly in the Philippines, the team is looking for a dynamic Sports & Culture Marketing professional to lead and execute a bold strategy.

This role will oversee the implementation of Global, EM, and SEA Sponsorships (SpoMA) and Entertainment & Influencer Marketing (EIM) strategies in the Philippines. The focus: maximizing brand impact, enhancing key brand moments, and increasing Share of Search through strategic partner activations.

Key Responsibilities:

Partner Acquisition & Engagement

• Support to identify, secure, and maintain the best current and next-generation partners, ensuring alignment with brand goals.
• Support to negotiate, maintain, and renew partner contracts in compliance with the Global Sports Marketing Policy and budget guidelines.
• Support to provide industry-leading partner activations to enhance brand and product awareness.
• Act as a liaison between brand partners and internal teams (Brand Activation, PR, Omni-Channel, and Sales).
• Deliver top-tier service to partners while maintaining key industry relationships.

Activation & Performance Management

• Develop, manage, and execute partner activation calendars in collaboration with internal teams and SEA, ensuring alignment with key brand moments.
• Oversee the Philippines partner seeding program, including product ordering, seeding lists, partner prioritization, and data tracking/reporting.
• Maximize brand partner amplification through campaign activities, facilitating publishing briefs and tracking ROI.
• Monitor entitlement utilization to optimize partnership benefits and ROI.
• Ensure alignment across consumer-facing activations by collaborating with CtC, Brand Activations/Digital (including PR), and Omni-Channel Consumer Experience.

Reporting & Budget Management

• Maintain and update partner profiles, including contract details, social media stats, and activation plans.
• Monitor partner portfolio budget and develop mid-term plans for increased efficiency.
• Submit seasonal orders and coordinate product supply processes for partner satisfaction.
• Deliver all brand partner reporting on time and in full (OTIF).

Key Relationships:

Local Brand & Channels

SEA/ EM SpoMA & EIM, and BUs

Legal

Finance

External Agencies

Athletes, Influencers, federations, universities and clubs

Who are we looking for

Knowledge, Skills and Abilities:

Significant knowledge of the full marketing mix (advertising, events, sponsorship, partner management) with a major brand or retailer (sporting goods industry preferred)

Strong interpersonal skills (e.g., collaboration, creativity, confidence and facilitation)

Strategy – ability to provide input to and implement strategy.

Ability to network, influence and utilize internal and external resources.

Strong business sense, analytical, influencing and presentation skills