SENIOR MANAGER, RETAIL OPERATIONS

Purpose & Overall Relevance for the Organisation:

• The Senior Manager for Retail Operations directs activities of adidas Own Retail stores to ensure sustainable and profitable sales growth while owning the financial plan of the channel at a store level, in line with the channel, country, and SEA ambition
• Monitors and ensures Retail KPIs are achieved across Own Retail stores, in line with the Retail channel targets and ambition
• Leads the team of District Managers, Retail Store Managers, towards operations that is focused on delivering the best brand and consumer experience, including a consistent consumer service culture, excellent operational standards, and brand standards in Own Retail and Franchise stores
• Collaborates with the Franchise team to ensure consistency across brand presentation among Own Retail and Franchise stores
• Represents retail knowledge and consumer first mindset, understands the market and its dynamic omnichannel retail environment
• Represents the adidas brand/company brands and products in inspiring and impactful way

Key Responsibilities:

PROFIT

• To co-define the Retail strategy for the country, in line with the country Marketplace strategy, and SEA priorities, in order to achieve the financial targets of the channel (P&L)
• To deliver the Operating Margin and Retail KPIs across Own Retail stores through specific actions and initiatives
• Analyze and interpret Retail trends across the country and create plans to ensure the channel remains relevant across commercial and brand touchpoints
• Provide insights that drive action towards future channel development and growth

PREMISE

• Support the RD in assessing the current marketplace and identify opportunities to further enhance the marketplace strategy
• Manage and lead the process around store upgrades, openings, closures; specifically the on-time and in-full delivery of projects; the development of store plans/store layouts, reflecting commercial and brand points of view; and working with the RD on the BPM process, financial simulations related to CAPEX requirements
• Support the RD in cultivating relationships with landlord partners that result in a high level of trust and collaboration among adidas Philippines and landlord partners
• Maintain the MAPP

PROCESS

• Lead the team to ensure Retail Operating Standards are consistently observed across the fleet (Retail and Franchise)
• Act as the main control for Retail Operating Standards
• Perform productive analysis with the Retail Back Office team to sustainably drive efficiencies across network (store, space, category, staff)
• Maintain timely and scheduled reports related to routine business updates that drive specific actions to keep the channel delivering its targets; and to ensure stakeholders remain updated
• Act as the key lead for Retail Operations in-country and regional/global initiatives
• Ensure tools are available to the Retail Back Office and store teams in order to perform their tasks effectively
• Drive an Omnichannel mindset across the team (eCom, Click and Collect, Ship from Store)

PEOPLE

• Work with the District Managers with a high level of trust and collaboration, to allow for speed and excellence in execution of channel plans and targets
• Coach District Managers to ensure a high level of performance
• Partner with Retail Back Office functions such as Merchandising, Training; and also cross-functional teams such as but not limited to Visual Merchandising, Omnichannel, Brand Activation, Finance, Human Resources, Talent Acquisition in order to achieve the channel’s objectives, priorities, and targets
• Develop sales incentives, rewards/recognition, and engagement programs
• Conduct, where necessary, employee disciplinary actions

Key Relationships:

• Merchandising/Buying/In Season Trading
• Visual Merchandising
• Training
• Store Development
• Franchise
• Retail Finance
• Human Resources
• Talent & Acquisition
• Omnichannel
• Brand Activation
• Landlords, malls/centers management
• SEA Retail Operations and counterparts
• Country Leadership Team

Knowledge, Skills and Abilities:

• Consumer-first mindset
• Strong leadership, interpersonal, and communication skills
• Strong people management skills, role-modeling
• Multiplier who amplifies and empowers team and colleagues and have an impact on them, helping them upskill others
• Strong ability to collaborate and influence across different levels and departments, internally and externally
• Strong ability to understand and use financial data to make decisions and influence outcomes
• Ability to make recommendations that effectively resolve challenging situations considering consistency with standards, practices, policies, and procedures
• Comfortable with working in a matrix organization, dynamic retail environment
• Performance / results driven attitude, open to change and act as advocate for the ‘new’
• Well organized, agile, and flexible in combining work & travel duties.
• Passion for adidas brand/company brands, passion for sport
• Proficient with MS applications (Outlook, Excel, Word, PowerPoint) and other computer software (Internet, POS Systems, etc)

Requisite Education and Experience / Minimum Qualifications:

• University Degree in Business (ideally in management or marketing or sales)
• Retail experience, ideally, retail expert with demonstrated business management skills and P&L ownership, or comparable business operations experience
• Experience in working with digital tools and online systems, remotely