Assistant Store Manager - NEW Melbourne Central Halo Store, VIC

We are seeking a Assistant Store Manager to help run our exciting NEW Halo Store in Melbourne Central opening SOON.

 

The Assistant Store Manager is responsible for the store net sales and consumer experience within an adidas Halo store through staff productivity and fostering an active selling environment. A Halo store is the pinnacle of the adidas Retail experience for adidas consumers as it relates to sales & customer service, operations, people, training & product knowledge, visual merchandising & activation. 

 

Purpose & Overall Relevance for the Organisation:

 

- Drives profitability of store by meeting or exceeding sales and profit targets while controlling operational expenses (NS, CAPEX, OPEX).

- Supports store management team by sourcing and allocating appropriate resources within the store to provide consumers with outstanding experience while leading and inspiring store team to meet or exceed commercial goals and build brand equity. 

 

Key Responsibilities: 

Commercial Success:

 

- Lead, manage and direct Halo team to deliver sales, profit and brand standards.

- Demonstrates ownership of store performance by monitoring the allocation of resources and organizes processes to drive profitability in a variety of situations and market conditions.

- Utilizes all available store and market data to make commercial decisions based on sound analysis and financial judgment.

 

Brand Standards:

 

- Positively communicates and actively demonstrates the Brand Values and Pacifics Retail Mission.

- Manages an effective, efficient, and stable retail environment, ensuring all adidas policies, procedures, initiatives and strategies are consistently implemented.

- Ensures store team compliance and drive continuous improvement with all store operational policies and procedures.

- Deliver specific reporting required by District Manager and Retail Back Office.

 

Self-Learning and Talent Management:

 

- Positively influences all business stakeholders by offering suggestions and ideas on ways to improve operations and processes.

- Lead the store HR planning, recruitment, on-boarding, training, and development initiatives while actively developing succession plans and ensuring all HR policies and procedures are adhered to.

 

Service and Selling Culture:

 

- Supports and coaches store management team to understand ability to increase store profitability by adhering to operational best practices, driving AREA, and creating a leading shopping experience for the consumer.

- Understands the behaviour and patterns of own stores consumer base, draws conclusions from this and coaches store management team to exceed consumer expectations.

- Creates and drives a service culture by ensuring all activities are focused on the consumer.

- Create and Implements strategic plans to deliver seasonal Brand and product training and ensures knowledge is transferred into selling skills.

- Creates a performance culture by setting clear expectations and targets, analysing store performance, and holding store team accountable by giving appropriate and prompt feedback, including actively managing poor performance.

- Coaches, motivates, and inspire store management team to set and accomplish store goals and maximize their individual performance.

- Leads service by example and ensures highly visible and effective consumer service management always.

- Actively collaborates and shares best practices with peers to support and drive retail performance.

- Communicates a desire to learn and seizes all available opportunities to drive own development and increase performance.

 

Knowledge, Capabilities and Experience:

 

- English spoken and written

- Flagship/A grade store experience.

- Must possess and consistently exhibit the competencies relative to the position.

- Excellent Skills in operating personal computers, POS systems, and various software packages including MS office.

- Strong interpersonal and communication skills including the ability to lead discussions in diverse groups of varying size.

- Excellent time management and problem-solving skills as well as the ability to use good judgment and make strong independent decisions.

- Demonstrates an inspirational attitude that contributes to a positive team environment.

- Ability to build and maintain effective working relationships with team members along with willingness to set and maintain high standards of performance.

 

 

Key Relationships: 

• Retail Back Office

• Omnichannel

• Ecommerce

• Merchandising

• Visual merchandising

• Marketing

• Store Development

• HR (Training, Talent Development, Benefits, Recruitment)

• Loss Prevention

• Finance

• IT

• Global

 

 


At adidas, we strongly believe that embedding diversity, equity, and inclusion (DEI) into our culture and talent processes gives our employees a sense of belonging and our brand a real competitive advantage.

– Culture Starts With People, It Starts With You –

By recruiting talent and developing our people to reflect the rich diversity of our consumers and communities, we foster a culture of inclusion that engages our employees and authentically connects our brand with our consumers.

Job Title:  Assistant Store Manager - NEW Melbourne Central Halo Store, VIC

Brand: 
Location:  Melbourne
TEAM:  Retail
State:  VIC
Country/Region:  AU
Contract Type:  Full time
Number:  546713
Date:  Jul 1, 2026