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Director, Region Sales

Purpose & Overall Relevance for the Organization:


This is a key leadership role responsible for driving profitable and sustainable market share growth across the Region channel, while strengthening and protecting the adidas brand.

 
As Director, Region Sales, you will lead a high performing sales organisation, shaping and delivering strategies that unlock growth across key retail partners and distributors. You’ll play a critical role in expanding adidas' presence in the market, building strong commercial relationships, and ensuring the brand continues to connect with consumers in meaningful ways.
 
This role combines strategic thinking, commercial leadership and team development to deliver long term, sustainable success for adidas in Australia.

 

Key Responsibilities:

 

  • Lead key strategic retail partnerships across Australia, building tailored short, mid and long term growth plans to increase market share (for example, major partners like The Athletes Foot)
  • Set and deliver the wholesale (business to business) sales strategy in Australia, driving strong commercial performance and brand growth
  • Manage distributor partnerships to ensure strong sales results and consistent brand representation
  • Develop growth strategies for the Region and Running Specialty channels, aligned to broader Pacific and emerging markets priorities
  • Build, coach and lead a high performing sales team to consistently deliver results
  • Support and lead commercial negotiations, ensuring trade terms are clear, effective and consistently applied
  • Oversee key performance drivers including sales into customers, sales to consumers, product availability, inventory levels and profitability, ensuring all are healthy and support growth

 

KPIs:

 

  • Market share growth
  • Consumer sales performance (sell out)
  • Net sales and profitability
  • Digital sales growth
  • Cost management
  • Inventory health

 

Key relationships:

 

  • Regional stakeholders across emerging markets
  • Cross functional teams in Pacific, including Brand, Customer Service, Business Development, Planning and Logistics
  • External partners including retailers, distributors and sales agents

 

Knowledge, Skills and Abilities:

 

  • Strong strategic thinking with the ability to turn ideas into action
  • Growth mindset with a focus on continuous improvement
  • Highly analytical with strong commercial acumen
  • Confident communicator with strong negotiation and influencing skills
  • Ability to build trusted relationships and collaborate effectively across teams

 

Requisite Education and Experience / Minimum Qualifications:

 

  • University degree, preferably in business or marketing
  • 10 years’ experience in sales within a large organisation, ideally within apparel, footwear, fashion or consumer goods
  • Minimum 5 years’ experience leading teams and managing operations
  • Exposure to areas such as sport, marketing or supply chain is beneficial

AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE’S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.

  • COURAGE: Speak up when you see an opportunity; step up when you see a need..
  • OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through.
  • INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.
  • TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.
  • INTEGRITY: Play by the rules. Hold yourself and others accountable to our company’s standards.
  • RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.


At adidas, we strongly believe that embedding diversity, equity, and inclusion (DEI) into our culture and talent processes gives our employees a sense of belonging and our brand a real competitive advantage.

– Culture Starts With People, It Starts With You –

By recruiting talent and developing our people to reflect the rich diversity of our consumers and communities, we foster a culture of inclusion that engages our employees and authentically connects our brand with our consumers.

Job Title:  Director, Region Sales

Brand: 
Location:  Melbourne
TEAM:  Sales
State:  VIC
Country/Region:  AU
Contract Type:  Full time
Number:  545505
Date:  May 28, 2026
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