Purpose & Overall Relevance for the Organization:

As a Field Account Representative, you will be the face of the brand in your territory - driving sales growth, strengthening retail partnerships, and ensuring Adidas is showcased in-store with excellence. Through collaboration, training, and brand advocacy, you will help bring adidas products and stories to life for consumers.

Key Responsibilities:

• Develop and maintain strong relationships with retail staff and store managers.

• Execute seasonal product launches, campaigns, and marketing initiatives in partner stores.

• Ensure premium in-store execution across merchandising, product layout, and stock levels.

• Train and inspire retail partners on adidas product technologies, stories, and benefits.

• Share field insights with Adidas teams on market trends, competitors, and store performance.

• Drive sell-through via activations, events, and impactful training sessions.

• Uphold brand standards across all retail environments.

• Monitor performance metrics and collaborate with internal teams to exceed KPIs.

Key Tasks:

Functional:

• Build trusted partnerships with retail staff and managers across your territory.

• Execute seasonal strategies to maximise visibility and sell-through.

• Oversee visual merchandising standards, stock levels, and product presentation.

• Deliver product knowledge sessions highlighting key innovations and benefits.

• Act as the eyes and ears of the market - providing feedback on trends, competition, and consumer behaviour.

• Champion the adidas brand by ensuring consistency in every retail touchpoint.

Sales & Performance:

• Track and analyse store sales data to identify growth opportunities and risks.

• Collaborate with internal sales and merchandising teams to achieve account goals.

• Deliver impactful training to boost partner staff knowledge and selling confidence.

Market Intelligence:

• Monitor and report on competitor activities and emerging retail trends.

• Provide actionable insights from the field to inform product and commercial strategy.

Brand Advocacy & Training:

• Be a true brand ambassador - knowledgeable, authentic, and passionate.

• Lead engaging product and brand training sessions to elevate retail partner expertise.

Knowledge, Skills & Abilities:

• Strong interpersonal skills with the ability to build and sustain relationships.

• Commercial mindset with proven ability to influence sales performance.

• Excellent communication and presentation skills, both in-person and virtual.

• Solid understanding of retail operations, merchandising, and consumer behaviour.

• Self-motivated with strong organisational and time-management abilities.

• Analytical thinker with confidence in interpreting data and translating insights into actions.

• Passion for sports, lifestyle, and the adidas brand.

Requisite Education & Experience / Minimum Qualifications:

• Bachelor’s degree in Business, Marketing, Sales, or related field preferred (or equivalent experience).

• 2–4 years of experience in retail account management, field sales, or a related commercial role.

• Proven track record in driving sales growth and delivering against KPIs.

• Experience delivering training or product presentations to retail staff.

• Proficiency in Microsoft Office (Excel, PowerPoint, Outlook) and CRM tools.

• Flexibility to travel regularly within assigned territory.