Purpose & Overall Relevance for the Organisation:
 

The eCommerce Consumer Experience Manager is responsible for planning and executing conversion and engagement initiatives across the adidas owned ecosystem, including .com and the Flagship App. The role takes a consumer‑centric, data‑led approach to optimise the end‑to‑end shopping journey, drive incremental eCommerce revenue, and elevate adidas’ digital brand experience. By understanding consumer intent, behaviour, and motivations through journey and data analysis, the role delivers commercial and brand‑enhancing solutions and leads cross‑functional teams to ensure a best‑in‑class eCommerce customer experience.
 
Key Responsibilities:
 

• Lead the site enhancement and A/B testing roadmap to optimise the consumer journey and streamline the path to purchase across web and app
• Drive channel growth through site merchandising and assortment curation, continuously monitoring performance and commercial impact
• Partner with key stakeholders across Merchandising, Digital Activation, Retail, Digital Forecasting, agencies, and B2B to plan, execute, and measure digital initiatives
• Facilitate discovery and delivery with cross‑functional teams including product, analytics, user research, design, and operations
• Conceptualise and deliver conversion and personalisation initiatives across key CX capabilities
• Own CX reporting and performance analysis, providing clear and insight‑led updates to senior stakeholders
• Lead testing and rollout of new CX features and capabilities, ensuring quality execution aligned with business and IT timelines
• Own conversion rate performance and proactively drive optimisation to achieve monthly targets

KPI’s:

• Conversion rate and revenue uplift across web and app
• Campaign performance across key metrics including visits, bounce rate, and conversion rate (CVR)
• Performance of A/B tests and CX optimisation initiatives
• Delivery of CX initiatives against agreed timelines and quality standards

Key Relationships:

• Digital Operations, Digital Analytics, and Consumer Experience teams
• Merchandising, Digital Activation, Retail, Digital Forecasting, Pacfic and Emerging Markets stakeholders, with an expectation of regular connection and collaboration
• External agencies and B2B partners

Knowledge, Skills & Abilities: 

• Strong consumer‑centric and data‑driven mindset with a passion for continuous improvement
• Clear focus on building a best‑in‑class online service and end‑to‑end consumer experience
• Solid understanding of web and app environments, including UI and UX planning and execution
• Proven experience with A/B testing, digital research methodologies, and performance measurement
• Ability to champion an app‑first mindset across planning and execution
• Energetic team player with a proactive, positive mindset and strong collaboration skills
• Strong communication and stakeholder management skills, with confidence presenting to senior audiences
• Highly organised, able to prioritise and deliver in a fast‑paced environment
• Strong understanding of eCommerce commercial drivers including traffic, bounce rate, conversion rate, and average order value

Requisite Education & Experience / Minimum Qualifications:

• University degree preferred
• Minimum five years’ experience in digital commerce, merchandising, brand marketing, strategy, or digital products and experiences, ideally with mobile exposure
• Existing leadership experience, with the ability to influence cross‑functional teams and drive outcomes
• Experience delivering digital content updates and working with master data
• Exposure to tools such as Adobe, Salesforce Commerce Cloud, Monetate, Omni Hub, Kibana, Power BI, Google Analytics, AppsFlyer, or Amplitude considered an advantage