Purpose & Overall Relevance for the Organization:

This role helps bring the adidas brand to life through partnerships with athletes, teams and organisations. You’ll manage and grow a portfolio of brand partners, ensuring they are supported and activated in a way that strengthens brand visibility, drives engagement, and supports commercial goals.

Key Responsibilities:

• Build and manage strong relationships with athletes, teams and partners, delivering a high level of day-to-day support
• Identify and help secure new partnerships that align with adidas brand direction and category priorities
• Support contract discussions and negotiations with partners and agents
• Deliver seamless execution across key campaign moments and product launches
• Coordinate product allocations and orders for athlete seeding and key footwear launches
• Manage the end-to-end distribution of product to athletes and partners
• Maintain accurate tracking of product inventory and ensure it is organised and accessible
• Monitor how partners are featured across campaigns and ensure alignment with brand objectives
• Ensure athletes and partners represent adidas in line with campaign expectations and brand standards
• Support broader Sports Marketing activity during peak periods, working cross-functionally with internal teams

Key Relationships:

You’ll work closely with teams across Marketing, Sales, Customer Service, Finance and Category, as well as external partners including athletes, teams and agents.

Knowledge, Skills and Abilities:

• Strong understanding of the local sports and cultural landscape
• Interest in sport, athlete partnerships and brand storytelling
• Highly organised with strong attention to detail
• Confident communicator with the ability to build relationships internally and externally
• Comfortable managing multiple priorities in a fast-paced environment
• Strong problem-solving and analytical skills
• Negotiation skills or exposure to commercial discussions

Requisite Education and Experience / Minimum Qualifications:

• Degree in Marketing, Business or a related field
• Around 2+ years’ experience in sports marketing, partnerships, talent management or similar
• Experience working with athletes, brands or agencies is highly regarded