Purpose & Overall Relevance for the Organization:

• To drive sustainable market share growth within assigned key account(s) and categories while complimenting and driving adidas strategic growth plan
• Support the wider wholesale team in driving the digital development of the defined key accounts, seeking to optimize our brand representation, consumer experience and ultimately growing net sales & market share online

Key Responsibilities:

• To support the development of account strategies, formalizing them by Strategic Account Plans and get sign-off by the direct superior
• To sell-in and agree on sell-out support and align on Joint Account Plans with SKAM and accounts
• Monitor sell-out and the order book continuously and ensure reliable and cost efficient supply for the account
• Monitor and report on customers and competitors activities and propose/initiate/take actions  
• Provide realistic plans and forecasts on customer performance
• Ensure customer compliance in line with trade agreements
• Analyze and monitor consumer demand, category trends and the defined key account digital assortment and identify opportunities to help accelerate our brands’ net sales & market share
• Take ownership of ensuring consistent & premium content for our brands across the defined key accounts and continuously monitor the on-site assortment for availability, visibility and findability
• Ensure that the content is locally relevant to the target consumer and respective geographies
• Execute Digital Shelf optimization initiatives in close collaboration with the account’s digital team & the European DPC community
• Enhance the visibility of the adidas brand across the accounts, tailoring to maximize impact based on the respective specific consumer journey
• In partnership with analytics, measure key performance metrics and quantify commercial impact based on enhancements and facilitate the forecasting of online sales & growth ambitions across the account
• Regularly give feedback of the respective account into the Cluster DPC and wider WHS teams to help drive best-practice & consistency in our approach across Europe
• Showcase expertise in key internal & external environments (e.g. Sell-ins, key account meetings, General Manager/Sales Director meetings, Sales & Marketing meetings etc.)
• With a focus on the consumer, evaluate how our current digital Go-to-market approach can be optimized to drive mutual benefits & increased efficiencies
• Working in conjunction with the Lead SKAM, support the development of category growth plans and drive implementation across wider channel

Key Relationships:

• SKAM
• Wholesale Analytics team
• Local DPC community
• Buyers & Merchandisers
• Respective BU’s
• Trade Marketing, Brand Marketing, and Sports Marketing
• Sales Planning, Business Planning, Account Operations, Credit Management, Finance

Knowledge, Skills and Abilities:

• Very good commercial knowledge and business acumen
• Negotiation skills, self-confident appearance and representation skills
• Very good strategic and operational skills
• Very good analytical skills
• Results-oriented
• Very good visionary and leadership skills
• Very good team player with proven ability to work cross-functionally to achieve goals and objectives
• Ability to influence business partners from other functional areas to build consensus and understanding
• Interest and experience in managing employees is an advantage
• Deep understanding of the Swiss marketplace and the Swiss retail landscape
• Very good interpersonal skills (e.g. communication, negotiation)
• Mental flexibility, initiative, determination and creativity
• Fluency in written and spoken English and German is mandatory; knowledge of French is an advantage
• Digital mindset and very good knowledge of digital commerce and digital media
• Very good MS Office skills (with a focus on Excel and PowerPoint)
• Willingness to travel

Requisite Education and Experience / Minimum Qualifications:

• Minimum 3 years of professional experience in sporting goods industry
• Proven experience within a Key Account Selling Environment
• University degree in the field of Business, eCommerce or equivalent
• Experience working with external stakeholders, ideally within the sportswear industry
• Strong knowledge of local E-Commerce landscape in the sportswear industry