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Director Digital

Director Digital

                    

Purpose & Overall Relevance for the Organization:

 

Responsible for leading the orchestration of the Digital ecosystem in the country, acting as a single point of contact for the centralized Digital team, influencing country FLM decision making by bringing a data driven mindset, accountability for the Digital P&L, supporting the digital transformation by being a local culture champion.

 

Key Responsibilities:

 

  • Drive quality growth by leading the overall country Digital channel plan by defining each country's potential and share to achieve net sales and contribution     
  • Ensures the Digital channel is prioritized in all country decisions & activations
  • Team play with Digital  team members and other channel leads to provide a comprehensive view of the country, managing it as a complete ecosystem to drive business results.
  • Ensures Ecomm & 3p IBP alignment (together with Ecomm & DPC teams)
  • Build an integrated in-season strategy for Digital – Ecomm & 3p 
  • Understand integrated stock evolution of digital channels (Ecomm, 1p & 3p)
  • Have a clear understanding of the cross digital performance analysis
  • Integrate Digital media strategy & plan led by media activation – coordinate efforts & investments
  • Share best practices, maximize & guarantee the best return on investments

 

Key Relationships:

 

  • VP Digital LAM
  • Digital LAM Functions – Buying & Trading, Operations, Customer Service, Analytics, Growth.
  • Wholesale / Retail
  • Market Brand Activation & Digital Activation
  • Supply Chain & Logistics

 

Knowledge Skills and Abilities:

 

  • Proven track record of meeting or exceeding sales and profit goals
  • Business acumen and entrepreneurship - in Digital and in building new organizations and teams
  • Strong leadership and influencing skills
  • Strong Team builder - comfortable working in a matrix organization, across borders/time zones managing a diverse and global group of highly skilled leaders and experts
  • Multi-sales-channel experience or affinity
  • Strong quantitative and analytical skills
  • Industry experience, sports industry a plus
  • English – Fluent verbal and written

 

Requisite Education and Experience / Minimum Qualifications:

 

  • 8 years+ experience in digital/e-Commerce or other related Commercial discipline
  • Digital expert and commercial driven mindset 
  • People management experience - challenge and focus

AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE’S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.

  • COURAGE: Speak up when you see an opportunity; step up when you see a need..
  • OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through.
  • INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.
  • TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.
  • INTEGRITY: Play by the rules. Hold yourself and others accountable to our company’s standards.
  • RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.

adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.

Job Title:  Director Digital

Brand: 
Location:  Mexico City
TEAM:  Digital
State:  Ciud
Country/Region:  MX
Contract Type:  Full time
Number:  524124
Date:  Feb 12, 2025
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