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Director Strategy & Business Intelligence

 

Purpose & Impact

This role is critical to drive profitable and sustainable growth for adidas Mexico by defining a clear strategic direction, ensuring flawless execution of key initiatives, and embedding data-driven decision-making across the organization.

As a trusted partner to the Country GM and leadership team, you will shape the strategic agenda, translate it into actionable priorities, and challenge the organization through an outside-in perspective and innovation mindset.

 

What You Will Drive (4 Core Pillars)

1. Strategy Planning

  • Lead the end-to-end strategic planning process for the country (internal & external view).
  • Define a clear strategic roadmap aligned with Global and LATAM priorities.
  • Facilitate annual strategic reviews and establish focused yearly priorities (playbook).
  • Bring an outside-in perspective, integrating market, consumer, and competitive insights.

2. Strategy Execution (Project Leadership)

  • Translate strategy into actionable initiatives and projects.
  • Drive and orchestrate cross-functional execution of key priorities.
  • Ensure strong project governance, tracking, and KPI definition.
  • Influence senior stakeholders and hold teams accountable for delivery.

3. Business Intelligence & Insights (Data / Outside-In)

  • Leverage internal data, advanced analytics, and external market intelligence.
  • Transform data into clear, actionable insights to win with the consumer.
  • Identify new business opportunities and growth drivers across brands and channels.
  • Continuously elevate the organization’s data-driven culture, with exposure to AI/advanced analytics as a plus.

4. Leadership & Impact

  • Act as a strategic leader within the adidas Mexico structure, influencing across functions.
  • Serve as a key advisor to the GM and Senior Leadership Team.
  • Lead and develop a high-performance mindset within the team and stakeholders.
  • Drive change management, ensuring adoption of new ways of working and organizational evolution.

 

Key Responsibilities

  • Lead the development and execution of the Country Strategic Business Plan.
  • Coordinate and prioritize cross-functional strategic initiatives.
  • Support the GM and SLT in decision-making, KPI tracking, and business performance reviews.
  • Prepare and articulate clear, high-impact executive communication (local, regional, global).
  • Act as the main interface with LATAM (Panama Hub), ensuring alignment and best practice sharing.
  • Proactively identify and lead ad hoc strategic projects addressing critical business challenges.

 

What We’re Looking For

We are prioritizing profiles that combine strategic vision, execution excellence, and strong influencing capability.

Must-have capabilities

  • Strong business and financial acumen.
  • Proven experience in strategy development AND execution (not only planning).
  • Solid expertise in project management (PMO frameworks) and cross-functional leadership.
  • Ability to simplify complexity and communicate clearly at executive level.
  • Strong analytical mindset with ability to turn data into business impact.
  • High personal impact and influencing skills within a matrix organization.
  • Entrepreneurial mindset with curiosity, creativity, and innovation focus.

Nice to have

  • Exposure to advanced analytics / AI tools (especially applied to business decision-making).
  • Experience in consumer, retail, or branded environments.

 

Experience & Qualifications

  • 10+ years of experience in management consulting or business roles (Strategy, Business Development, Finance, Sales, Brand, SCM, or similar).
  • Proven track record leading cross-functional strategic initiatives.
  • Experience working closely with senior leadership / executive teams.
  • Leadership experience managing or influencing teams.
  • Bachelor’s degree required; MBA is a plus.
  • Advanced Excel and PowerPoint skills.
  • Fluent English and Spanish (mandatory).

 

Key Stakeholders

  • Country General Manager & LATAM Business Development leadership
  • adidas Mexico Leadership Team
  • LATAM (Panama Hub) Strategy & BD teams

 

Success Profile

We are looking for someone who can:

  • Build a clear strategic vision and make it actionable
  • Combine outside-in thinking with strong execution discipline
  • Challenge and influence senior stakeholders with confidence
  • Drive impact through both data and storytelling

AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE’S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.

  • COURAGE: Speak up when you see an opportunity; step up when you see a need..
  • OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through.
  • INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.
  • TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.
  • INTEGRITY: Play by the rules. Hold yourself and others accountable to our company’s standards.
  • RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.


At adidas, we strongly believe that embedding diversity, equity, and inclusion (DEI) into our culture and talent processes gives our employees a sense of belonging and our brand a real competitive advantage.

– Culture Starts With People, It Starts With You –

By recruiting talent and developing our people to reflect the rich diversity of our consumers and communities, we foster a culture of inclusion that engages our employees and authentically connects our brand with our consumers.

Job Title:  Director Strategy & Business Intelligence

Brand: 
Location:  Mexico City
TEAM:  General Management & Business Development
State:  Ciud
Country/Region:  MX
Contract Type:  Full time
Number:  544586
Date:  May 21, 2026
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