Purpose & Overall Relevance for the Organization:
At adidas, we have a clear purpose: “Through sport, we have the power to change lives.” This guiding principle shapes how we operate as a company, how we collaborate with our partners, how we create our products, and how we connect with our consumers. Our values represent essential behaviors and mindsets we strive to see in every team member.This same purpose and mindset are at the heart of the Channel Activation Team, who act like an internal agency that powers all Points-of-Sale channels (Retail, Franchise and Wholesale) with compelling, consistent, and efficient activation tools and experiences that connect with consumers at every touchpoint.

Key Responsibilities

• Seasonal & Annual Planning (Sell-in Focus): Collaborate with Marketplace Development, Channel Activation, and Visual Merchandising to support the execution of channel-relevant sell-in and in-season materials that enable commercial readiness. 
• Cross-Functional Alignment: Ensure country-level Channel Planning peers, Visual Merchandising, Concept to Consumer (CTC), channels, Brand Communication and Membership have access to tools and frameworks that promote consistency and efficiency across campaigns and reporting processes.
• Reporting & Monitoring: Assess and monitor campaign performance in partnership with Regional Channel Activation and local Visual Merchandising, analyze market data, document actional insights and key learnings to inform future planning and execution.
• Tool Creation & Delivery: Drive the adaptation, timely delivery and execution of all channel activation executions  and commercial support materials (playbooks, in-store guidelines, sell-in and in-season toolkits) for points-of-sale across physical and digital channels, ensuring brand alignment, quality, and adherence to Brand Marketing Plan.Partner with the Points-of-sale execution agency to ensure campaign materials meet brand standards and are delivered with quality across all consumer touchpoints.
• Rollout & Store Openings: Support the implementation of new tools, fixtures, and spaces, in collaboration with Visual Merchandising to align the consumer experience and in-store communication to support store openings and remodeling.
• Execution Excellence: Coordinate campaign execution across all channel formats, ensuring On-Time, In-Full (OTIF) delivery and adherence to brand standards. Identify execution gaps and facilitate feedback loops for continuous improvement.
• Operational Efficiency: Contribute to the centralization and standardization of briefing, output processes, and operational tools (e.g., fixture maps, timelines) to enhance speed-to-market and leverage the Omnichannel network to create efficiencies and reduce duplication. 
• Governance & Consistency: Monitor execution-related budgets, support the rollout of standardized performance metrics, and facilitate training to build country team capabilities, adoption and alignment. 
• Marketplace Ecosystem & Continuous Improvement: Support strategies to enhance consumer experience and brand presence across Retail, Franchise, and Wholesale channels, and identify opportunities to improve activation processes and campaign effectiveness. 
• Key Relationships: Country Retail, Franchise and Wholesale TeamsCountry and Regional Omnichannel Teams (Planning Activation, Visual Merchandising (and Marketplace Development if applicable)Country Concept to Consumers (CTC) Country Brand Communication Country Digital Partner Commerce (DPC) TeamCountry Store Development TeamPoint of Sale Execution Agencies
• Leadership Abilities:
  • EXCEL  
    Live your passion for the brand: Act as a confident brand ambassador, spread enthusiasm for adidas, its culture, products, and consumers. Share brand updates, understand diverse consumer needs and adapt accordingly.  
    Act like it’s your own company: Balance global strategy with local needs, aligns team goals, seek process improvements, and drive sustainable growth and profitability.  
    Think Bigger and Beyond: Anticipate change, embrace ambiguity, and encourage innovation. Support calculated risks, challenge the status quo, and drive continuous improvement. 
  • EMPOWER  
    Build a diverse team & foster inclusion: Create diverse, high-performing teams in an inclusive, fair environment. Encourage open dialogue, value different perspectives, and celebrate individual and team achievements.  
    Engage and inspire: Connect and energize the team with clear vision and motivating communication. Guide through challenges and promotes well-being and resilience.  
    Develop talent: Identify and create development opportunities, provide fair access to growth, and foster a culture of trust and continuous feedback. 
  • ELEVATE  
    Deliver results: Set clear, achievable goals, prioritize value-driven actions, ensure resources, and exemplify a hands-on mentality to overcome challenges.  
    Promote accountability: Own decisions with transparency, communicate expectations clearly, address conflicts constructively, and take confident actions, even in challenging situations.  
    Continue to grow yourself: Seek feedback, reflect to increase self-awareness, embrace a learning mindset, and pursue growth beyond the comfort zone while promoting development within the team.   

Knowledge Skills and Abilities

• Strong understanding of brand consistency, Retail environments, and consumer touchpoints across diverse formats and channels.
• Ability to execute activation toolkits and local assets across diverse Retail formats and consumer channels.
• Excellent cross-functional collaboration with Point-of-sale execution agency, Digital, and Commercial Teams including stakeholder management across regional teams.
• Demonstrated project management skills, to balance multiple campaigns, special projects and deadlines.
• Fluent English and Spanish verbal and written communication skills, other languages a plus.

Requisite Education and Experience

• Bachelor's degree in marketing, Business, Communications, Trade Marketing or related field; MBA or equivalent advanced degree a plus.
• 4-6 years of experience in Brand Activation, Retail Marketing, or Omnichannel campaign execution, preferably within consumer goods, sportswear, or lifestyle industries.