Purpose & Overall Relevance for the Organization

Lead the Real Estate for Own Retail and Franchise stores in Mexico, ensuring that expansion strategy, site selection, lease negotiations and portfolio optimization contribute to profitable and sustainable growth. Act as the internal Real Estate expert, combining commercial judgment, including data literacy, geospatial and demographic analysis, financial modeling, scenario planning and responsible use of digital and AI-enabled tools, to strengthen investment, renewal, relocation, remodeling and closure decisions. Monitor real estate commitments and costs against budget, identify risks and opportunities, and provide selective support to Store Development when required.

Key Responsibilities

• Build and contribute to the Mexico expansion strategy for Own Retail and Franchise, identifying priority markets, white spaces and growth opportunities through trade-zone, catchment, competitive, consumer and portfolio analysis.
• Build, maintain and prioritize a short-, medium- and long-term real estate pipeline aligned with commercial objectives, the Roll Out Plan and business priorities.
• Identify and evaluate locations through field visits and structured criteria, integrating geospatial, demographic, traffic, accessibility, visibility, competition, sales-potential, risk and store-format compatibility analyses.
• Lead assessments for new stores, relocations and remodels; build the Business Plan Model, analyze P&L, sales projections, CAPEX, occupancy costs, sensitivities, scenarios and profitability KPIs, and clearly document assumptions and data quality.
• Use historical performance, benchmarks and approved analytical tools to test scenarios, identify leading indicators and improve the accuracy, consistency and transparency of recommendations. Treat model output as decision support, not a substitute for business judgment.
• Translate commercial, financial and analytical insights into a negotiation strategy for each location, defining objectives, scenarios, limits, walk-away points and alternatives that protect profitability and adidas’ interests.
• Develop long-term relationships with landlords, developers, brokers and real estate operators, creating joint growth agendas that help anticipate opportunities and manage risks.
• Lead negotiations for new agreements, renewals, extensions, relocations, expansions, exits and amendments; assess terms, conditions and risks, and coordinate drafting, review and execution with Legal.
• Maintain reliable visibility of expirations, obligations and critical dates, initiate negotiations with sufficient lead time, and escalate decisions and risks promptly.
• Assess Own Retail and Franchise performance and recommend renegotiation, renewal, relocation, remodeling, expansion, closure or transfer actions. Improve Occupancy Cost through fixed and variable rent structures, incentives, rent-free periods and other commercial terms supported by evidence.
• Monitor rent, contractual commitments and real estate expenses against approved budget and forecast; identify variances, risks and opportunities; collaborate with Finance; and prepare executive scenarios and recommendations. Final budget ownership remains with the line manager.
• Align assumptions and decisions with Retail Operations, Franchise Operations, Finance, Legal and other stakeholders, and support Store Development during site handover, landlord coordination and resolution of real estate issues affecting project delivery.
• Coordinate brokers, consultants, appraisers and external service providers, defining deliverables, timelines, quality, confidentiality and performance follow-up.
• Strengthen data standards, dashboards, benchmarks, geospatial tools, digital workflows and responsible AI-enabled solutions for site analysis, pipeline management, contract control and portfolio decisions. Promote repeatable processes and measurable learning from completed projects.

Knowledge, Skills and Abilities

• Strong commercial Real Estate knowledge across retail expansion, site selection, lease administration and portfolio management.
• Ability to structure ambiguous questions, form hypotheses, identify relevant variables, analyze evidence and translate findings into actionable business recommendations.
• Ability to interpret financial, commercial, geospatial, demographic and traffic data; challenge assumptions; recognize limitations; and communicate uncertainty appropriately.
• Financial modeling and scenario-planning capability across Business Plan Model, P&L, sales projections, CAPEX, occupancy costs, sensitivities and profitability KPIs.
• Digital fluency in Excel and PowerPoint and ability to work with dashboards, mapping/geospatial platforms, data-visualization and digital-productivity tools. Familiarity with BI, automation or AI-enabled tools is preferred.
• Responsible use of data and AI, including confidentiality, validation of outputs, human oversight and compliance with approved company tools and policies.
• Demonstrated commercial and contractual negotiation capability and ability to build long-term landlord and developer relationships.
• Strategic thinking, curiosity and outside-in orientation, using benchmarks and market signals to continuously improve the Real Estate model.
• Ability to influence and deliver through cross-functional stakeholders without direct authority, supported by executive communication, organization and strong follow-up discipline.

Requisite Education and Experience / Minimum Qualifications

• Demonstrated experience in site evaluation, financial analysis, and lease negotiation.
• Minimum 3-5 years of relevant professional experience in commercial Real Estate, retail expansion, lease management, location analytics or portfolio management.
• Demonstrated experience in site evaluation, financial analysis, business cases and commercial lease negotiation.
• Experience using data and analytical tools to support business decisions; exposure to geospatial analytics, BI, automation, predictive methods or AI-enabled tools is an advantage.
• Experience working with retail operations; exposure to Own Retail and Franchise models is preferred.
• Experience coordinating internal stakeholders and external service providers in cross-functional environments.
• Fluent Spanish and business-level English for interaction with regional and global stakeholders.