Purpose & Overall Relevance for the Organization:

• Support the Country Digital Partner Commerce (DPC) team in driving the digital development of the defined Key Account webshops, seeking to optimize our brand representation, consumer experience and ultimately growing net sales & market share
• Act as the single point of contact for your Country towards the Market DPC team, looking to both input into & take the learnings from a Market level & scaling across the accounts at cluster level
• Enabling & maximizing digital sell-out across the cluster

Responsibilities

• Leverage best practice execution from Partner Development & other DPC cluster leads to replicate & implement across your cluster
• Drive Digital Shelf optimization to accelerate the focus on improving key digital metrics such as conversion, impressions & click-through-rates
• Enhance the visibility of the adidas brands across our digital partners, with an immediate focus on the key digital players in your cluster
• Continuously assess the digital marketplace, identifying areas where we can tangibly improve our brand presentation & enhance the consumer experience and journey
• Enable our sales & brand teams to maximize commercial growth & brand exposure across their respective key accounts online
• Drive the Digital Brand Activation across the cluster (Marketing & Sales working budgets)
• Act as the digital lead in helping to define a clear omnichannel plan for key accounts, alongside the account teams – with a separate Go-to-Market (GTM) approach for digital
• Seek to upskill the digital knowledge & experience of our sales & marketing teams in the cluster
• Apply effective communication methods to senior management and stakeholders, both at a cluster & European level, in showing expertise across key digital metrics
• Showcase digital & commercial expertise in key internal & external environments 
• Drive digital business cases with support from  analytics team, to act upon identified growth opportunities
• Propose prioritization for account focuses based on commercial, brand & incremental digital potential
• Through curiosity, assess the digital marketplace, embracing a continuous improvement mindset in suggesting enhancements to how our brands can be better seen & found by the consumer
• With a focus on the consumer, evaluate how our current GTM approach can be optimized to drive mutual benefits & increased efficiencies
• Liaise with the cluster sales & analytics teams, facilitate the forecasting of online sales & growth ambitions across your cluster accounts

Key Relationships

• Market DPC lead
• Market DPC PD
• Market DPC Biz Analytics
• Cluster account teams (PP& Omni accounts)
• Cluster DTC [own retail e-commerce]
• Cluster Sales Teams, Sales operation & Customer services
• Cluster Brand Activation, Brand Planning teams  & CTC

Knowledge, Skills and Abilities:

• A Growth and a Digital mindset

• Broad and deep functional knowledge in Sales (eCommerce, operational, financial and processes), with some exposure to digital consumer experience
• Excellent negotiation skills, the ability to influence and have impact, creatively craft and build brands and businesses.
• Strong influencing and networking skills to effectively manage interdependencies and projects in the matrix
• Confident with online sales forecasting, web analytics and digital metrics like conversion, CTR
• Consumer and customer obsessed with a deep understanding of both the retail customers you serve, as well as your end-consumer so that you can tap into consumer demand and customer opportunities as they arise
• Proven track record of delivering versus measurable sales targets. High degree of commercial and business acumen
• Experience across global markets is a plus