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Sr. Manager Marketing Operations
Purpose & Overall Relevance for the Organization:
Lead the implementation of LAM E2E GTM process within the country to support the growth of adidas by providing infrastructure, mindset and capabilities to ensure optimized marketing planning & process mgmt.
Key Responsibilities:
- Leads the implementation of E2E GTM Process within the country.
- Creates Local E2E Calendar and efficient processes, following LAM GTM Calendars.
- Ensures awareness and adherence of marketing teams towards milestones, deliverables and handover dates across all LAM & Country Calendars. Guarantee compliance.
- Supports the Range Planning process, from Country input to hand over to sales, ensuring all efficiency KPI’s and timelines are achieved
- Drives operational alignment of all adidas marketing functions, ensuring the strategic alignment among both brands
- Supports local meeting preparations, from kick-offs to pre-sales with both internal customers and external vendors.
- Leads sample coordination process (prior, during and after sell-in), organizing sample arrival tracking and ensuring efficient inventory tracking.
- Drives flawless showroom set up process following LAM guidance
- Manage the on-time delivery of all seasonal marketing sell-in materials. (i.e Ecatalogue)
- Supports BU’s in Pricing and margin analysis process
- Ensures article master data accuracy and consistency between systems: RMA/SAP/sysphera. Master data checks in RMA / SAP / Sysphera
- Leads Marketing Operations Team: Article Master Data and Go To Market Process Management and to ensure resource allocation.
- Build strong collaboration with Demand planning and Purchasing departments to support the Forecasting process and ensure optimal product launches
- Supports the brand director on implementation of Regional change projects and management of local change projects
Key Relationships:
- Country BU
- Country Brand activation team
- Country DP / Availability manager
- Country sales coordination manager
- Market Marketing Operations
- Finance / IT
Knowledge Skills and Abilities:
- Strong organization, planning and communication skills
- Strong problem solving and results oriented skills
- Strong interpersonal skills (e.g., relationship management, facilitation) and deep cross functional process knowledge
- Broad & deep knowledge in own functional area, combining theoretical and practical knowledge
- Advance MS Office Suite skills (Microsoft Excel, Access, Power Point, Word y Outlook)
- Fluent in English (writing and verbal).
Requisite Education and Experience / Minimum Qualifications:
- 5-7 years
- As manager of Experts 0 – 2 years management experience required
- As manager of Admin / Tech Support minimum of 3 years management experience required
- Bachelors in related field required such as marketing, business or engineering (commercial or industrial)
At adidas, we strongly believe that embedding diversity, equity, and inclusion (DEI) into our culture and talent processes gives our employees a sense of belonging and our brand a real competitive advantage.
– Culture Starts With People, It Starts With You –
By recruiting talent and developing our people to reflect the rich diversity of our consumers and communities, we foster a culture of inclusion that engages our employees and authentically connects our brand with our consumers.