Sr. Specialist Digital Operations

Purpose & Overall Relevance for the Organization:

  • Support the digital business performance analytics function within the regional and local Digital Partner Commerce organization
  • Ensure cutting edge analytics services are available to all market stakeholders, enabling them to take quantitatively based decisions

 

Responsibilities

  • Co-prepare data analysis for specific account and country DPC team based on Regional DPC Business Analytics framework for (exemplary analytics areas may include but are not limited to):
  •  
    • Digital sales performance analysis & insights reporting
    • Digital web performance analysis & insights reporting
    • Digital account diagnostics
    • Marketing campaign analysis and optimization
    • Range analysis & quantitative assortment optimization
    • Paid and organic on-site search analysis & optimization
    • Translate analyses into engaging, actionable and easy to digest insights
    • Implement global initiative testing and tracking solutions
  • Accountable for data sourcing and management for specific account in partnerships with KAM
  • Country point of contact for all key external stakeholders (eCom digital analytics, Market finance, etc.)
  • Leverage data and reports to improve overall online business of specific account in country
  • Ensure effective inputs and influence other stakeholders to take facts-based decisions
  • Work with Regional DPC business analytics to input local insights and business reality, improve reporting structures and distil best practices across the region
  • Input account specific insights to regional DPC Business analytics

 

Key Relationships

  • Market DPC Partner Development
  • Country DPC lead, Digital KAM and Operations
  • Country KA team & CTC
  • Country Sales Finance

 

Knowledge, Skills and Abilities: 

  • Experience in different fields of digital measurement tools and measurement platforms for web analytics, Power BI, mobile, paid media, social, sentiment, SEO, among any other.
  • Experience in eCommerce environment
  • Experience with BI, Financial, Merchandising processes, tools and KPIs (preferably Adobe etc.)
  • Profound experience with data and visualization techniques.
  • Experience with B2B sales data.


At adidas, we strongly believe that embedding diversity, equity, and inclusion (DEI) into our culture and talent processes gives our employees a sense of belonging and our brand a real competitive advantage.

– Culture Starts With People, It Starts With You –

By recruiting talent and developing our people to reflect the rich diversity of our consumers and communities, we foster a culture of inclusion that engages our employees and authentically connects our brand with our consumers.

Job Title:  Sr. Specialist Digital Operations

Brand: 
Location:  Mexico City
TEAM:  Digital
State:  Ciud
Country/Region:  MX
Contract Type:  Full time
Number:  545794
Date:  Jun 10, 2026