Manager Account Franchise
Purpose & Overall Relevance for the Organization
To monitor franchise store performance across quantitative and qualitative dimensions in order to achieve company targets, while acting as an active operational and administrative partner to Franchise Store Managers within the assigned district and/or stores.
Key Responsibilities
Drive franchise channel profitability by increasing comp productivity (NS/sqm), optimizing trade terms, and delivering against company expectation targets.
Act as the single point of contact for franchise partners, ensuring accountability, efficiency, and simplicity while providing best-in-class operational and commercial support.
Ensure achievement of Retail Sales, KPIs, and Comparable Growth versus planned budgets for franchise-operated mono-brand stores, while strengthening retail execution and brand equity.
Evaluate franchise partner organizations and store performance, providing recommendations to improve sell-out, including key staff recruitment guidance aligned with global policies and procedures.
Lead execution excellence through regular store visits, ensuring compliance with company policies, visual merchandising standards, training, and in-store marketing initiatives, and scaling best practices across 100% of the store portfolio.
Build franchise capability and productivity by deploying training on productivity, operating rhythm, and CEI, and by designing motivation and incentive tools to drive sustained performance growth.
Key Relationships
Franchise Partners
Franchise Store Managers
Own Retail Teams
Visual Merchandising Teams
Merchandising Teams
Training & Retail Excellence Teams
Knowledge, Skills, and Abilities
Fully trained and experienced in retail and franchise operations
Strong commercial and analytical acumen
Broad theoretical and practical knowledge of company policies and practices
High proficiency with retail tools, KPIs, and performance frameworks
Strong stakeholder management and influencing skills
Ability to translate strategy into execution and measurable results
Requisite Education and Experience / Minimum Qualifications
Minimum 5 years of relevant experience in Retail Operations, Franchise Management, or a comparable commercial retail role
At adidas, we strongly believe that embedding diversity, equity, and inclusion (DEI) into our culture and talent processes gives our employees a sense of belonging and our brand a real competitive advantage.
– Culture Starts With People, It Starts With You –
By recruiting talent and developing our people to reflect the rich diversity of our consumers and communities, we foster a culture of inclusion that engages our employees and authentically connects our brand with our consumers.